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SoPA and Tulane University are excited to announce the transition back to campus for the fall semester. While we encourage students to continue to meet with advisors, faculty and staff remotely, our offices will be open for limited in-person visits. Beginning Monday August 3, Elmwood offices are open 8:30A.M.– 5:00P.M. Gibson Hall offices will remain closed as Tulane renovates new space for SoPA on the Uptown campus. All faculty and staff are working and available.

Please continue to check your Tulane email, Canvas, the SoPA COVID-19 FAQ, and the Tulane Return to Campus page for updates.



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Digital Media Marketing & Public Relations

At the Tulane School of Professional Advancement, our Digital Media Marketing and Public Relations program provides students with a multifaceted understanding of how organizations position themselves using a variety of platforms. Creating messaging that resonates with consumers, industry partners, constituents, and the media is the foundation of establishing a brand identity. SoPA's Digital Media Marketing and Public Relations degree programs are designed to develop the skills needed to effectively communicate with diverse audiences using traditional and digital networks.

Bachelor's Degree Programs

The Bachelor of Arts in Public Relations & Digital Media Marketing will help students gain the tools they need to work in a multitude of industries. Professionals in public relations (PR) must be able to adapt to dynamic situations and use diverse media channels to present the public a clear image of their employer, whether they work for a business, philanthropic organization, or a political figure. Professionals concentrating in digital media marketing reach targeted audiences through a variety of digital strategies and tactics. The hands-on courses in this degree program help prepare graduates for a fast-paced work environment that requires creativity and an understanding of people.

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Professional Certificates

Students can earn a professional certificate in three distinct disciplines. Each certificate has prerequisites and is designed for students with some level of familiarity, whether professional or academic, with the subject. Students can expect to hone their skills in managing digital advertising campaigns, analyzing consumer behavior, or mitigating public crises.



We offer three minors within our Digital Marketing and Public Relations program. Each of these minors delves into a different aspect of how organizations communicate with prospective clients, their competitors, and the general public.

Careers in Marketing and Public Relations

Our program can help people who already work in digital marketing or public relations increase their earning potential, or they can provide those who are new to these industries with the skills and professional networks they need to pursue a new career. Graduates may consider working in one of the following positions:

  • Digital Marketing Manager
  • Copywriter
  • Public Relations Specialist
  • Fundraising and Development Coordinator
  • Media Relations Manager
  • Advertising Executive
  • Social Media Manager
  • Digital Ad Manager
  • Web Content Manager
  • Political Campaign Manager
A man writing on a board representing continuing studies program Tulane School of Professional Advancement in New Orleans, LA

Flexible Programs Created for Working Adults

At SoPA, we understand that it can be difficult to further your education while working full-time and managing other responsibilities. We offer courses online and on-campus to cater to your schedule. Our program includes opportunities for professional networking to provide you with contacts and experience that go beyond the classroom.


A man working with students to represent instructors for continuing studies program Tulane School of Professional Advancement in New Orleans, LA

Faculty With Experience in the Field

During your time in our Digital Media Marketing and Public Relations program, you will learn from professors and faculty members who have years of industry experience in advertising, strategic communications, brand reputation management, and more. Your instructors will also provide you with practical learning opportunities that mimic the challenges you will face in professional environments.