Digital Media Marketing & Public Relations
At the Tulane School of Professional Advancement, our Digital Media Marketing and Public Relations program provides students with a multifaceted understanding of how organizations position themselves using a variety of platforms. Creating messaging that resonates with consumers, industry partners, constituents, and the media is the foundation of establishing a brand identity. SoPA's Digital Media Marketing and Public Relations degree programs are designed to develop the skills needed to effectively communicate with diverse audiences using traditional and digital networks.
Bachelor's Degree Programs
The Bachelor of Arts in Public Relations & Digital Media Marketing will help students gain the tools they need to work in a multitude of industries. Professionals in public relations (PR) must be able to adapt to dynamic situations and use diverse media channels to present the public a clear image of their employer, whether they work for a business, philanthropic organization, or a political figure. Professionals concentrating in digital media marketing reach targeted audiences through a variety of digital strategies and tactics. The hands-on courses in this degree program help prepare graduates for a fast-paced work environment that requires creativity and an understanding of people.