Bachelor of Arts in Digital Media and Marketing Communications
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Bachelor of Arts in Digital Media and Marketing Communications Degree at a Glance
The Digital Media and Marketing Communications program at Tulane SoPA will prepare students to work in a range of industries including digital marketing, marketing communications departments and even startups. Our program’s offerings include a Bachelor’s, a Minor or a Certificate in Digital Media and Marketing Communications.
Foundational courses as well as strategy specific courses such as SEO & SEM, CRM and Digital Media Analytics and Reporting will make you marketable, no pun intended, for a career in digital marketing.
At its core, the program works to uphold the mission of the Media + Design program which is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions.
TRANSFER
Transfer up to 60 credits to meet the 120-credit requirement. Earn your degree in two to four years.
FACULTY
Nationally recognized faculty who practice what they teach and help you succeed beyond the classroom.
LOCATION
Flexible online courses that match your schedule. Accelerate your career without putting your life on pause.
BENEFITS
Course credit for experience and 20% tuition discounts available.
ADMISSIONS
Rolling admissions. No test scores. No recommendations. Four start dates. We make the admission process easy.
![four pack small pics](/sites/default/files/2024-04/md-interior-program-4pics.png)
What You Will Learn While Earning Your Degree in Digital Media and Marketing Communications
Earning a bachelor's degree in digital media equips students with a diverse skill set encompassing both technical proficiency and creative artistry. Key concepts learned include digital storytelling, graphic design principles and web development. Students also delve into video production, learning techniques for shooting, editing, and producing high-quality video content, and social media strategies, understanding how to leverage various platforms for effective marketing and engagement. Additionally, the program often covers user experience (UX) design, ensuring digital products are intuitive and user-friendly, and may include courses on emerging technologies such as virtual reality (VR) and augmented reality (AR), preparing graduates for innovative roles in a rapidly evolving digital landscape.
- Digital Design Foundations
- Branding & Semiotics
- Typography
- Motion Design Studio
- Copywriting
The School of Professional Advancement awards the Bachelor of Arts in Digital Media and Marketing Communications degree following the successful completion of 120 credits. Learn more about the degree in Digital Media and Marketing Communications.