Bachelor of Arts in Public Relations

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Bachelor of Arts in Public Relations Degree at a Glance

 

Are you interested in a career in public relations or strategic communication or simply looking to refine your communications skills? The Tulane SoPA Public Relations program has degree programs and offerings including a Bachelors, Minor and Certificate in Public Relations.

The curriculum is workforce aligned and designed to teach the fundamentals of PR including research, planning, implementation and evaluation. Whether in Principles of Public Relations, PR Case Studies or PR Writing, students will learn how organizations utilize PR to manage brands, promote products and services, manage reputations and mitigate crises as well. Whether you’re interested in the public or private sector, our specialty courses such as Nonprofit Communication, Strategic Corporate Communication, Media Relations, Crisis Communication, to name a few, will prepare you to excel in the industry.

At its core, the program works to uphold the mission of the Media + Design program which is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions.

 

TRANSFER

Transfer up to 60 credits to meet the 120-credit requirement. Earn your degree in two to four years.


 

FACULTY

Nationally recognized faculty who practice what they teach and help you succeed beyond the classroom.


 

LOCATION

Flexible online courses that match your schedule. Accelerate your career without putting your life on pause.


 

BENEFITS

Course credit for experience and 20% tuition discounts available.


 

ADMISSIONS

Rolling admissions. No test scores. No recommendations. Four start dates. We make the admission process easy.

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What You Will Learn While Earning Your Degree in Public Relations

A bachelor’s degree in public relations (PR) equips students with essential skills in strategic communication, media relations, and crisis management. Key concepts include crafting and executing PR campaigns, building and maintaining media relationships, and effectively managing communication during crises. Students learn to analyze and segment audiences, tailoring messages to different groups. The curriculum also covers digital PR strategies, such as leveraging social media and creating online content, along with ethical and legal considerations in the field. Practical projects and internships provide hands-on experience, preparing graduates for diverse roles in PR.

 

The School of Professional Advancement awards the Bachelor of Arts in Public Relations degree following the successful completion of 120 credits. Learn more about the degree in Public Relations.

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Expert Faculty to Guide Your Path

 

faculty

Our diverse faculty—comprised of award-winning industry professionals and experts working in the fields of advertising, digital marketing, graphic design, interactive design and public relations—provide students with workforce-aligned curriculum. Our faculty ensure that students are taught the most up-to-date expertise and skills required of their respective industries today.

Tamar Gregorian

SoPA Faculty Feature

“In a society where media is so pervasive and ever-changing, I think it's vital; for students to learn the problem-solving skills necessary to create strategic, innovative, cultural, and socially significant communications solutions.”

Tamar Gregorian, Ph.D.
PR + DMMC Coordinator
Professor of Practice

Develop Job-ready Skills for Rewarding Careers

Whether you’re currently working in the public relations field and wish to increase your industry knowledge and expertise or are pursuing the field for the first time, a BA in PR from Tulane SoPA can help you take that next step in your career. You’ll develop crucial skills for working in a thriving job market.

After earning the degree or certificate in Public Relations from Tulane SoPA, graduates can further their careers by seeking industry certification and other specializations. Graduates of the Tulane SoPA Public Relations program work in a wide array of industries. Pursue your career as a:

  • Public Relations Specialist or Manager
  • Marketing Manager
  • Event Manager or Event Planner
  • Public Affairs Specialist
  • Communications Director
  • Fundraising and Development Coordinator
  • Media Relations Specialist or Manager
  • Political Campaign Manager

Megan Calvin

Media + Design Student Spotlight

I really appreciated the ability to learn both in and out of the classroom by getting credit for internships I've completed. I am someone who learns best by doing, and the real-world experience of working in a variety of settings with industry professionals is irreplaceable. I've been able to get credit for internships in digital marketing, web design, and a summer at IBM as a software designer, and each experience has helped me hone in what I want to do after graduation.”

Megan Calvin
Tulane SoPA class of 2020

Engaging & Flexible Student Experience, On-Campus & Online

Partnerships that translate into industry certifications, credit for experience, & career advancement opportunities.

Never watch a boring PowerPoint. We’ve developed the most interactive courses around.

Our courses are constantly refreshed and informed by what leaders in media + design fields expect from graduates.

Navigate degree requirements and prepare for the workforce with help from our academic advisors and career counselor.

Tuition and Aid

Tulane SoPA is more affordable than traditional private university tuition. With limited fees and a 20% tuition discount (if qualified), cost is on par with many state schools.

All tuition is charged by the credit hour and we have minimal fees. Visit our tuition page to see our current tuition rates and use our net price calculator.

We strive to make higher education affordable by offering 20% discounts, financial aid, and credit for work and life experience. Learn about financial aid, discounts and scholarship opportunities to fund your bachelor's in Public Relations today.

Admissions

Apply anytime—no test scores or letters of recommendation are required.

For undergraduate programs, applicants must have obtained a high school diploma or a general equivalent diploma and will fill out a short application. Review admissions information for your Public Relations degree.

You may transfer up to 60 credits to our undergraduate programs. Review admissions information for applying as a transfer student.

Admissions Deadlines

JAN 1

Spring Semester

MAY 1

Summer Session I

JUN 1

Summer Session II

AUG 1

Fall Semester

Earn Your Degree in Public Relations at Tulane SoPA

Interested in putting your skills to work for your future? Start your application today to earn your degree in Public Relations from a world-renowned university.

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