A Professional Certificate in Marketing is an ideal way for students to learn more about basic marketing principles and how organizations interact with their customers, competitors, and the public. The certificate is designed to cover core concepts in the fields of marketing, advertising, public relations and integrated marketing communication. Students learn to think strategically about marketing, from identifying a target audience and consumer behavior to developing effective communication and launching a marketing plan. The courses in this program blend theory and practice, drawing upon examples from recent and noteworthy marketing campaigns and incorporating the leading on-line and digital marketing tools.
|BSMT 2250||Business Communications||3|
|BSMT 3200||Intro to Marketing Principles||3|
|Select three courses:||9|
|BSMK 3000+||Any Marketing 3000 course or above|
|PRPA 2610||Principles of Public Relations|
|PRDM 2900||Digital Media Principles and Strategy|