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Requirements for a Minor in Advertising

A minor in Advertising introduces the students to the marketing and advertising discipline and how they interact to help a company or organization achieve their communication and marketing goals. This minor is designed for students who wish to apply the principles of advertising, marketing, and business communication to their career goals, or continue to obtain advanced degrees or certificates.

Minor Requirements

Certificate Requirements

MDES 2400 Principles of Advertising 3
DDSN 2103 Intro to Copywriting 3
MDES 3450 Brand & Campaign Strategy 3
MDES 3460 Media Planning & Buying 3
MDES 4400 Advertising Studio I 3
  Select one course: 3
MDES 2401 Economics of Advertising  
MDES 3440 Traffic & Production  
DDSN 3403 Copywriting Studio  
MDES 4401 Advertising Studio II  
  Total 18