The Benefits of Earning a Degree or Professional Certification in Digital Marketing

As businesses across industries work to expand their online presence and engage more directly with customers, digital marketing and public relations professionals are more in-demand than ever. Here's how going back to school to earn a digital marketing degree, minor, or certification can help you develop new skills and thrive in a wide variety of career paths.

Explore SoPA's Media + Design Program

Bachelor's Degree Options

The vast majority of digital marketing roles require a bachelor's degree. If you're looking to make a career change, earning a bachelor's degree in public relations, digital marketing, or another related field is a great first step toward building a resume that will stand out when applying to open positions. At Tulane School of Professional Advancement, we have digital marketing programs that are offered both on-campus and online, making it easier for you to take classes while working full time.

BA in Public Relations

A Bachelor of Arts in Public Relations will prepare you to work in a variety of fields, including:

• Corporate communications
• The entertainment industry
• Hospitality
• The public sector
• Tech

Your courses will cover a range of traditional and digital public outreach strategies. As a working professional, you'll work to shape the public's perception and attitudes about brands, products, organizations, and public figures.

BA in Digital Media and Marketing Communications

After earning a Bachelor of Arts in Digital Media and Marketing Communications, you'll be prepared to use the latest digital marketing tactics to build recognizable, trustworthy brands. Many of the roles within digital media and marketing communications involve using digital campaigns, social media platforms, written content, and mobile technology to help businesses reach and engage with their target audiences. Some of the most in-demand positions for graduates with this degree include:

• Digital marketing manager
• Copywriter
• Social media manager
• Digital ad manager
• Web content manager

Choose Your Digital Marketing Certificate

If you already have some level of experience with digital marketing, a professional certificate is ideal for moving into a more senior role or transferring to a different area of expertise. Intended for people with a bachelor's degree, professional certificates help you build your expertise in specific disciplines within digital marketing. At Tulane SoPA, you can earn a professional certificate entirely online by completing just 18 credit hours.

Professional Certificate in Digital Media and Marketing Communications

The internet and mobile technology have fundamentally changed how businesses communicate with their customers. A Professional Certificate in Digital Media and Marketing Communications will prepare you to manage digital media and marketing campaigns to help companies and organizations interact with a wider audience.

Professional Certificate in Public Relations

Our Professional Certificate in Public Relations will prepare you to use traditional and digital media to help organizations manage their brands, promote product launches, and navigate public crises.

Add a Digital Marketing Minor to Your Degree

As you work toward a bachelor's degree, adding a minor can be an excellent way to add value to your major, demonstrate your interests, and further develop the skills you'll need in your career. The digital marketing minors offered at Tulane SoPA require 18 credits and cover the following subject areas.

Minor in Digital Media and Marketing Communications

With a Minor in Digital Media and Marketing Communications, you'll learn the highly competitive skills required for a career in digital marketing, content marketing, and search engine marketing.

Minor in Graphic Design

Our Minor in Graphic Design allows you to develop the tools you'll need as a graphic designer, including working within Adobe Creative Cloud. The courses in this minor cover an array of design topics, such as typography, digital illustration, and branding techniques.

Minor in Interactive Design

With a Minor in Interactive Design, you'll be prepared to enter an exciting and ever-changing field. Our program offers foundational courses in digital design and interactive design.

Minor in Public Relations

Our Minor in Public Relations will prepare you to help organizations use traditional and digital media platforms to clearly define their brands, promote their products and services, and build their public reputations.

Achieve Your Career Goals in Digital Marketing

All of the degrees, minors, and professional certificates at Tulane SoPA were designed for busy working professionals like you. With hybrid and online programs, we want to help you balance your current responsibilities with taking the next step in your career. We also offer networking and internship opportunities to help you make connections within your chosen industry through our robust professional network. Request more information to see if our marketing and public relations programs are right for you.