As businesses across industries work to expand their online presence and engage more directly with customers, digital marketing and public relations professionals are more in-demand than ever. Here's how going back to school to earn a digital marketing degree, minor, or certification can help you develop new skills and thrive in a wide variety of career paths.
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Bachelor's Degree Options
The vast majority of digital marketing roles require a bachelor's degree. If you're looking to make a career change, earning a bachelor's degree in public relations, digital marketing, or another related field is a great first step toward building a resume that will stand out when applying to open positions. At Tulane School of Professional Advancement, we have digital marketing programs that are offered both on-campus and online, making it easier for you to take classes while working full time.
BA in Public Relations
A Bachelor of Arts in Public Relations will prepare you to work in a variety of fields, including:
- Corporate communications
- The entertainment industry
- The public sector
Your courses will cover a range of traditional and digital public outreach strategies. As a working professional, you'll work to shape the public's perception and attitudes about brands, products, organizations, and public figures.
BA in Digital Media and Marketing Communications
After earning a Bachelor of Arts in Digital Media and Marketing Communications, you'll be prepared to use the latest digital marketing tactics to build recognizable, trustworthy brands. Many of the roles within digital media and marketing communications involve using digital campaigns, social media platforms, written content, and mobile technology to help businesses reach and engage with their target audiences. Some of the most in-demand positions for graduates with this degree include:
- Digital marketing manager
- Social media manager
- Digital ad manager
- Advertising executive
- Web content manager