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Professional Certificate in Digital Media and Marketing Communications

With the advent of the Internet revolution, Social Media, and mobile technologies, the way companies and organizations communicate and engage with their customers, constituents, and the public has drastically changed. The Professional Certificate in Digital Media and Marketing Communication (DMMC) is ideal for the students looking to advance their knowledge, skill set, and applied understanding of Digital Media strategies, tactics, and best practices. The ideal student is one who has a bachelor’s degree or 3+ years working experience in Public Relations, Marketing, or related field. The DMMC Certificate will also prepare students to take industry standard certificates from Google, Facebook, and other digital media tools and platforms.

Students without a background in marketing must take either PRPA 2610 or MDES 1120 as a pre-requisite to PRDM 2900.

Certificate Requirements

MDES 2300 Business Communications 3
MDES 3300 Creating Digital Content 3
MDES 3310 Digital Media Analytics & Reporting 3
MDES 3320 CRM and Digital Media 3
MDES 3330 SEO & SEM Strategies 3
  Select one course: 3
MDES 2110 Media Ethics & Equity  
MDES 2120 Media Law  
MDES 2210 Media Research  
MDES 4300 DMMC Studio  
  Total 18