Professional Certificate in Digital Media and Marketing Communications
With the advent of the Internet revolution, Social Media, and mobile technologies, the way companies and organizations communicate and engage with their customers, constituents, and the public has drastically changed. The Professional Certificate in Digital Media and Marketing Communication (DMMC) is ideal for the students looking to advance their knowledge, skill set, and applied understanding of Digital Media strategies, tactics, and best practices. The ideal student is one who has a bachelor’s degree or 3+ years working experience in Public Relations, Marketing, or related field. The DMMC Certificate will also prepare students to take industry standard certificates from Google, Facebook, and other digital media tools and platforms.
Students without a background in marketing must take either PRPA 2610 or BSMK 3200 as a pre-requisite to PRDM 2900.
|PRDM 2900||Digital Media Principles & Strategy||3|
|PRDM 3010||Creating Digital Content||3|
|PRDM 3410||SEO & SEM Strategies||3|
|PRDM 4100||Digital Media Campaigns Capstone||3|