Online Minor in Digital Media and Marketing Communications
Minor in Digital Media and Marketing Communications
Want to complement your major area of study with an understanding of digital marketing? Want to create digital content while building your knowledge of SEO, CRM, and content management?
This 18-credit online minor is ideal for bachelor’s degree students in any field looking to add skills in marketing communications. You’ll gain experience with industry tools to create compelling work and conduct research and analytics, giving you added knowledge to stand out in a fast-evolving digital marketing landscape.
Pursuing a minor in digital media and marketing communications at Tulane SoPA, you’ll study digital design, copywriting, and digital content to create engaging communications. You’ll learn strategies for analyzing the performance of digital marketing campaigns. And you’ll build critical thinking and problem-solving skills, preparing you to tackle real-world challenges with creativity, data-driven insight, and confidence.
To learn more about digital media and marketing communications and to explore careers this area of study can help prepare you for, see our Online Bachelor of Arts in Digital Media and Marketing Communications.
Explore SoPA’s Media + Design Program
From digital marketing campaigns to motion graphics to cutting-edge app prototypes, the Media + Design program prepares students to use public relations, digital marketing, graphic design, and interactive design to shape the world around us.
Take a look at all 12 of our applied degree, certificate, and minor offerings. See the work our students and alumni are creating. And find out how everything fits within the larger picture.
Expert Faculty to Guide Your Path
Our diverse faculty is comprised of award-winning industry professionals and subject-matter experts working in the fields of advertising, digital marketing, graphic design, interactive design, influencer strategy, corporate communication, and public relations. They guide you through an accredited, industry-driven curriculum developed to give you the expertise and skills most in demand today.
SoPA Faculty Feature
“In a society where media is so pervasive and ever-changing, I think it's vital; for students to learn the problem-solving skills necessary to create strategic, innovative, cultural, and socially significant communications solutions.”
Tamar Gregorian, Ph.D.
Associate Director
Professor of Practice
Media + Design Student Spotlight
“I really appreciated the ability to learn both in and out of the classroom by getting credit for internships I've completed. I am someone who learns best by doing, and the real-world experience of working in a variety of settings with industry professionals is irreplaceable. I've been able to get credit for internships in digital marketing, web design, and a summer at IBM as a software designer, and each experience has helped me hone in what I want to do after graduation.”
Megan Calvin
Tulane SoPA class of 2020
Take Command of Your Career with Media + Design
Our mission is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions. Students will understand how communication can create change through design, advertising, public relations and digital media marketing. Upon graduation, students of SoPA’s Media + Design Program will be prepared to enter a highly competitive workforce.
An Engaging & Flexible Online Learning Experience
Connect with motivated classmates and experienced professionals in an environment that nurtures creativity and collaboration
Year after year, our students earn local and national recognition for their exceptional work. Take a look—and get inspired!
Navigate degree requirements and prepare for the workforce with help from our academic advisors and dedicated career counselor.
Meet our advisory board, the media and design leaders who inform our coursework based on current needs and trends.
