Bachelor of Arts in Public Relations

A public relations bachelor's degree is often the first step toward a career in this fast-paced field. At Tulane, the Bachelor of Arts in Public Relations degree program covers traditional and digital methods of creating a brand and public image for products, services, and people. Public relations (PR) professionals influence, engage and build relationships between an organization and the public, shaping their attitudes and perception of that organization.

Who Should Apply for the Bachelor of Arts in Public Relations

As part of the Tulane School of Professional Advancement (SoPA), the B.A. in Public Relations can be tailored to working professionals seeking educational advancement, transfer students seeking a traditional college experience and adults looking to return to school after not advancing past a high school degree. In addition to coursework, students complete a required internship in the public relations or media arts field. This degree is ideal for those interested in a career that involves the following:

• Developing and maintaining stakeholder relationships
• Cultivating image and reputation
• Goal setting and project planning
• Planning and conducting effective communications campaigns
• Strategic communications planning
• Analyzing and managing integrated marketing and communications efforts using data
• Crisis management and intervention

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Jobs for Public Relations Graduates

Graduates of the SoPA public relations program work in industries ranging from hospitality to manufacturing to government. The U.S. Bureau of Labor Statistics (BLS) notes that public relations professionals earn an average annual salary of $66,540. Roles for PR program graduates include the following:

• Public relations specialist or manager
• Marketing manager
• Advertising specialist or manager
• Fundraising and development coordinator
• Media relations specialist or manager

After earning the Bachelor of Arts in Public Relations from Tulane School of Professional Advancement, graduates can further their careers by seeking industry certification and other specializations. Learn more about the admissions process and financial assistance, or begin your application online.

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Degree Requirements

Major Requirements