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Earn Your Bachelor of Arts in Public Relations
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The Bachelor of Arts in Public Relations degree from Tulane School of Professional Advancement will prepare students to work in a range of industries, from hospitality and communications departments to government sectors and thriving startups. A public relations bachelor's degree is often the first step toward a career in this fast-paced field.
At Tulane, the Bachelor of Arts in Public Relations degree program covers traditional and digital methods of creating a brand and public image for products, services, and people. Public relations (PR) professionals influence, engage, and build relationships between an organization and the public, shaping their attitudes and perception of that organization. Within this degree, students may choose to complete a concentration in Digital Media and Marketing Communication (DMMC). This concentration is ideal for the students looking to advance their knowledge, skill set, and applied understanding of Digital Media strategies, tactics, and best practices.