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Bachelor of Arts in Public Relations

A public relations bachelor's degree is often the first step toward a career in this fast-paced field. At Tulane, the Bachelor of Arts in Public Relations degree program covers traditional and digital methods of creating a brand and public image for products, services, and people. Public relations (PR) professionals influence, engage and build relationships between an organization and the public, shaping their attitudes and perception of that organization.

Who Should Apply for the Bachelor of Arts in Public Relations

As part of the Tulane School of Professional Advancement (SoPA), the B.A. in Public Relations can be tailored to working professionals seeking educational advancement, transfer students seeking a traditional college experience and adults looking to return to school after not advancing past a high school degree. In addition to coursework, students complete a required internship in the public relations or media arts field. This degree is ideal for those interested in a career that involves the following:

  • Developing and maintaining stakeholder relationships
  • Cultivating image and reputation
  • Goal setting and project planning
  • Planning and conducting effective communications campaigns
  • Strategic communications planning
  • Analyzing and managing integrated marketing and communications efforts using data
  • Crisis management and intervention

Fill out the form below to learn more about our Bachelor of Arts in Public Relations degree program.

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Jobs for Public Relations Graduates

Graduates of the SoPA public relations program work in industries ranging from hospitality to manufacturing to government.

Roles for PR program graduates include the following:

  • Public relations specialist or manager
  • Marketing manager
  • Advertising specialist or manager
  • Fundraising and development coordinator
  • Media relations specialist or manager

After earning the Bachelor of Arts in Public Relations from Tulane School of Professional Advancement, graduates can further their careers by seeking industry certification and other specializations. Learn more about the admissions process and financial assistance, or begin your application online.

 

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Degree Requirements

Core Competencies

ENGL 1010 Writing 4
  Select one course: 3
  Math  
PHIL 1060 Critical Thinking  
PHIL 1210 Elementary Symbolic Logic  
BSMT 3250 Business Statistics (recommended)  
CPST 1070 Math for Information Technology  
  Foreign Language or non-Western Culture 6-8

Supporting Requirement

  Oral Communications—Select one course: 3
SPEC 1400 Intro to Public Speaking  
SPEC 3110 Small Group Communications  
THEA 2100 Fundamentals of Acting  
BSMT 2250 Business Communications  

Distribution Requirements (at least two disciplines per category)

  Humanities 12
  Sciences 12
  Social Sciences 12

Writing Requirement

  Designated writing course 3-4

 

Major Requirements

Major Core Courses

PRPA 1010 Intro to Mass Media 3
PRPA 2050 Media and the Law 3
PRPA 2610 Principles of Public Relations 3
PRPA 2650 Public Relations Writing 3
PRPA 3610 Public Relations Campaigns 3
PRPA 3650 Internet Public Relations 3
JOUR 2010 Intro to Journalism 3
  Select one course: 3
DDSN 2100 Visual Communication  
DDSN 2350 Graphic Design I  
DDSN 2810 Web Design  
  Select one course: 3
PRPA 2010 Ethical Issues in the Media  
BSMT 3380 Business Ethics  
DDSN 5010 Internship 3

Minor (optional)

  Varies according to minor chosen  

General Electives

  As needed to total 120 credits  
  Total 120