Earn Your Bachelor of Arts in Public Relations

To apply for the BA in Public Relations program, students must have earned a high school diploma or General Equivalency Diploma prior to the semester in which they would like to enroll. Students are not required to take standardized tests. Transfer students must be in good standing with the most recent prior college attended or have completed any dismissal terms set forth by the previous academic institution.

The School of Professional Advancement awards the BA in PR degree following the successful completion of 120 credits, including 36 credits in the major. Upon successful completion of required prerequisite courses, students will complete an internship in the Public Relations or Media field.

The Public Relations major will equip students with content-rich and highly competitive skills that are necessary in the public relations and strategic communication industries. Students will:

1. demonstrate mastery in the fundamentals of the public relations process including research, planning, implementation and evaluation—the steps necessary for creating strategic communication campaigns complete with goals, measurable objectives, strategies and tactics that resonate with stakeholders;
2. demonstrate mastery of writing for strategic communication—including writing for public relations and social media—as well as researching and creating materials adhering to the standards set forth by the industry;
3. demonstrate proficiency in conducting primary and secondary research which begins (planning and programming) and ends (measurement/evaluation) the public relations process;
4. demonstrate proficiency in understanding the legal, ethical and cross-cultural implications that public relations campaigns are grounded in;
5. demonstrate proficiency in measuring and analyzing the impact of strategic communication campaigns that include stakeholder-specific strategies and tactics (social media, earned media, etc.) through the use of various platforms and tools.

Undergraduate students are required to maintain the following minimum grade-point average throughout their enrollment dependant on the total number of credit hours completed:

• 1-30 cumulative attempted credit hours completed: 1.75 minimum cumulative GPA
• 31-61 cumulative attempted credit hours completed: 1.85 minimum cumulative GPA
• 62-93 cumulative attempted credit hours completed: 1.95 minimum cumulative GPA
• 94-124 cumulative attempted credit hours completed: 2.00 minimum cumulative GPA

Students will be placed on academic probation upon failure to meet these requirements. The cumulative grade-point average of a student is calculated by dividing the number of quality points a student has earned by the total number of quality hours (including credits with failures). Only the grades of S, U, NR, W, and grades in courses affected by SoPA's Repeated Course policy are excluded from this calculation.

If you're interested in transferring to Tulane SoPA, our advisors can work with you to determine which courses will be accepted and help you navigate the process. We accept credits for transfer from all fully accredited institutions. In order to transfer course credit from another school, Tulane SoPA must offer a comparable course, and the student must have achieved a C- or higher. Courses transferred from other institutions are never figured into the grade point average. Your advisor can also help you in the case that your previous school operated on a quarter system instead of semesters. Tulane SoPA accepts a maximum of 60 hours of transfer credits for bachelor’s degrees.

Visit our Student Transfers page to learn more about this process.

Major Requirements

Information about SoPA tuition and fees may be found here.

Some courses have fees to support the technology needed for high-quality virtual and on-ground experiences.  These fees are always listed on the schedule of classes.