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Earn Your Bachelor of Arts in Digital Media and Marketing Communications

The Bachelor of Arts in Digital Media and Marketing Communications from Tulane School of Professional Advancement will prepare students to work in a range of industries, from digital advertising, communications departments, and thriving startups. A digital media and marketing communications bachelor's degree is often the first step toward a career in this fast-paced field.

At Tulane, the BA in Digital Media and Marketing Communications covers digital methods of creating a brand for products, services, and people. With the advent of the Internet revolution, Social Media, and mobile technologies, the way companies and organizations communicate and engage with their customers, constituents, and the public has drastically changed. This degree focuses on digital media strategies, tactics, and best practices.

Pursue Your Career On Your Time

Balancing your personal life, career, and a bachelor’s degree may be difficult, but it doesn’t have to be impossible. With a flexible course schedule that includes evening and online options, you can take the next step in your education on your time. Be in control of your education without putting any areas of your life on hold. Get to know Tulane SoPA’s admissions process for the Media +Design program by reviewing our YouTube playlist.

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Develop Job-ready Skills for Rewarding Careers

Whether you’re currently working in the digital media field and wish to increase your industry knowledge and expertise or are pursuing the field for the first time, a BA in Digital Media and Marketing Communications from Tulane School of Professional Advancement can help you take that next step in your career. You’ll develop crucial skills for working in a thriving job market.

Graduates of the Tulane SoPA Digital Media and Marketing Communications program work in a wide array of industries. Pursue your career as a:

  • Digital Marketing Manager
  • Advertising Executive
  • Social Media Manager
  • Digital Ad Manager
  • Web Content Manager

After earning the Bachelor of Arts in Digital Media and Marketing Communications from Tulane School of Professional Advancement, graduates can further their careers by seeking industry certification and other specializations.

 

Bachelor of Arts in Digital Media and Marketing Communications

Learn from Industry Experts

Our instructors bring extensive experience in working in public relations and digital media marketing roles for both private and public sector fields. You’ll have the opportunity to study aspects of strategic communications planning, brand and image reputation management, search engine optimization, digital marketing tactics and strategies and more. With small class sizes and collaborative learning opportunities, students can build close relationships with both professors and peers that can lead to success in the classroom and beyond.

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Admission Requirements

To apply for the BA in Digital Media and Marketing Communications, students must have earned a high school diploma or General Equivalency Diploma prior to the semester in which they would like to enroll. Students are not required to take standardized tests. Transfer students must be in good standing with the most recent prior college attended or have completed any dismissal terms set forth by the previous academic institution.

Degree Requirements

The School of Professional Advancement awards the BA in Digital Media and Marketing Communications degree following the successful completion of 120 credits, including 36 credits in the major. Upon successful completion of required prerequisite courses, students will complete an internship in the digital media field.

Program Learning Outcomes

The Digital Media and Marketing Communication major will prepare students with strategic, industry-relevant and highly competitive skills that are necessary in the digital marketing, content marketing and search marketing industries. Students will:

  1. demonstrate mastery in the fundamentals of digital marketing that will address common marketing challenges including research, planning, implementation and evaluation;
  2. demonstrate mastery of articulating the value that digital marketing campaigns across SEO, paid search, social media, mobile, email and display marketing;
  3. demonstrate proficiency in conducting audience research to recognize key performance indicators and comprehend marketing analytics which will ultimately shape campaign success;
  4. demonstrate proficiency in understanding the legal, ethical and cross-cultural implications that digital marketing campaigns are grounded in;
  5. demonstrate proficiency in measuring and analyzing the impact of digital marketing campaigns through the use of various platforms and tools.

BA Academic Progress Requirements

Undergraduate students are required to maintain the following minimum grade-point average throughout their enrollment dependant on the total number of credit hours completed:

  • 1-30 cumulative attempted credit hours completed: 1.75 minimum cumulative GPA
  • 31-61 cumulative attempted credit hours completed: 1.85 minimum cumulative GPA
  • 62-93 cumulative attempted credit hours completed: 1.95 minimum cumulative GPA
  • 94-124 cumulative attempted credit hours completed: 2.00 minimum cumulative GPA

Students will be placed on academic probation upon failure to meet these requirements. The cumulative grade-point average of a student is calculated by dividing the number of quality points a student has earned by the total number of quality hours (including credits with failures). Only the grades of S, U, NR, W, and grades in courses affected by SoPA's Repeated Course policy are excluded from this calculation.

Eligibility for Transfer Credits

If you're interested in transferring to Tulane SoPA, our advisors can work with you to determine which courses will be accepted and help you navigate the process. We accept credits for transfer from all fully accredited institutions. In order to transfer course credit from another school, Tulane SoPA must offer a comparable course, and the student must have achieved a C- or higher. Courses transferred from other institutions are never figured into the grade point average. Your advisor can also help you in the case that your previous school operated on a quarter system instead of semesters. Tulane SoPA accepts a maximum of 60 hours of transfer credits for bachelor’s degrees.

Visit our Student Transfers page to learn more about this process.

Listing of Required Courses

Core Competencies

ENGL 1010 Writing 4
  Select one course: 3
  Math  
PHIL 1060 Critical Thinking  
PHIL 1210 Elementary Symbolic Logic  
BSMT 3250 Business Statistics (recommended)  
CPST 1070 Math for Information Technology  
  Foreign Language or non-Western Culture 6-8

Supporting Requirement

  Oral Communications—Select one course: 3
SPEC 1400 Intro to Public Speaking  
SPEC 3110 Small Group Communications  
THEA 2100 Fundamentals of Acting  
BSMT 2250 Business Communications  

Distribution Requirements (at least two disciplines per category)

  Humanities 12
  Sciences 12
  Social Sciences 12

Writing Requirement

  Designated writing course 3-4

 

Major Requirements

Major Core Courses

DDSN 1100 Digital Design Foundations 3
DDSN 2103 Intro to Copywriting 3
MDES 2110 Media Ethics & Equity 3
MDES 2210 Media Research 3
MDES 2300 Digital Media Principles & Strategy 3
MDES 3300 Creating Digital Content 3
MDES 3310 Digital Media Analytics & Reporting 3
MDES 3320 CRM and Digital Media 3
MDES 3330 SEO & SEM Strategies  
MDES 3450 Campaign & Brand Strategy 3
MDES 4210 Portfolio: Media + Design 3
MDES 4300 DMMC Studio 3

Digital Media & Marketing Communications Concentration

PRDM 2900 Digital Media Strategy & Theory 3
  Select one course: 3
PRDM 3010 Creating Digital Content  
CPST 2400 Web Design & Development  
PRDM 3410 SEO & SEM Strategies 3
  Select two courses: 6
  Any PRDM 2000 level or above  
  Any PRPA 2000 level or above  
  Any BSBL, BSMK, or BSMT 2000 level or above  
  BSLS 4100 Internship and Professional Development  
PRDM 4100 Digital Marketing Campaigns (capstone course to be taken during final semester) 3

Minor (optional)

  Varies according to minor chosen  

General Electives

  As needed to total 120 credits  
  Total 120

Tuition & Fees

Information about SoPA tuition and fees may be found here.

Some courses have fees to support the technology needed for high-quality virtual and on-ground experiences.  These fees are always listed on the schedule of classes.