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Find the Path That’s Right for You:
Digital Media and Marketing Communications

Explore our Digital Media Marketing & Public Relations Program Options

The Digital Media and Marketing Communications program from Tulane School of Professional Advancement will prepare students to work in a range of industries, from digital advertising, communications departments, and thriving startups. A digital media and marketing communications bachelor's degree is often the first step toward a career in this fast-paced field.

At Tulane, the BA in Digital Media and Marketing Communications covers digital methods of creating a brand for products, services, and people. With the advent of the Internet revolution, Social Media, and mobile technologies, the way companies and organizations communicate and engage with their customers, constituents, and the public has drastically changed. This degree focuses on digital media strategies, tactics, and best practices.

B.A. Requirements

The Media + Design Program’s Digital Media Marketing and Communications major will equip students with content-rich and highly competitive skills that are necessary in the digital marketing and communication industries.

36 major hours
18 elective hours
60 general requirements

Tulane’s School of Professional Advancement awards the Bachelor of Arts in Digital Media Marketing and Communications following the successful completion of 120 credits, including 36 credits in the major. Successful completion of an upper level review is required to advance in the program and is typically done prior to advancing to 3000 and 4000 level courses.

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Professional Certificate Requirements

With the advent of the Internet revolution, Social Media, and mobile technologies, the way companies and organizations communicate and engage with their customers, constituents, and the public has drastically changed. The Professional Certificate in Digital Media and Marketing Communication (DMMC) is ideal for the students looking to advance their knowledge, skill set, and applied understanding of Digital Media strategies, tactics, and best practices.

18 Hours

This 18 credit-hour undergraduate certificate focuses on the strategies used in digital marketing campaigns including digital content such as infographics, e-books, and blogs; and, SEO & SEM tactics to improve an organizations effectiveness in communicating to their audience on digital, social media, and mobile platforms.

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Careers in Digital Media and Marketing Communications

Whether you’re currently working in the digital media field and wish to increase your industry knowledge and expertise or are pursuing the field for the first time, a BA in Digital Media and Marketing Communications from Tulane School of Professional Advancement can help you take that next step in your career. You’ll develop crucial skills for working in a thriving job market.

Graduates of the Tulane SoPA Digital Media and Marketing Communications program work in a wide array of industries.

After earning the Bachelor of Arts in Digital Media and Marketing Communications from Tulane School of Professional Advancement, graduates can further their careers by seeking industry certification and other specializations.

Digital Marketing Manager
Advertising Executive
Social Media Manager
Digital Ad Manager
Web Content Manager

Our diverse faculty are industry professionals and experts working in the field to provide you with the most up-to-date expertise and skills required of the industry today.

Tihara Richardson
Tamar Meguerditchian Gregorian, PhD, APR, a faculty member Tulane School of Professional Advancement in New Orleans, LA
Sarah Hugg Centorino, an adjunct faculty member of continuing studies program Tulane School of Professional Advancement in New Orleans, LA
Samantha Barnes
Ross Turner
Peter Giuffria
Noël Anderson
Madeleine Wright McNamara
Laura McKnight
Laura Foret
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