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Course Descriptions - Applied Business Studies

 Applied Business Studies

BSLS 1000 Economics for Non-Majors
Lectures and reading assignments introduce  the basic concepts and analytical techniques used in  microeconomics and macroeconomics, addressing consumer choice; profit maximization; product, labor, capital, and financial markets; and other key economic concepts.  
Notes: Only School of Professional Advancement students may receive credit for this course.
credit hours: 3

BSLS 1110  Accounting I
In this participative asynchronous online course, students will master the concepts, techniques, and conventions for measuring and communicating the results of operations and the financial position of a business enterprise, based upon generally accepted accounting principles (GAAP), and using Microsoft Excel as a tool. The course emphasizes the development of the financial information that is used internally and reported to the public.  Students learn to prepare the adjusting and closing entries and worksheet presentations necessary for monthly financial statements and to understand the principles and theories supporting  the proper accounting treatment of cash, accounts receivable, inventories, sales and payroll taxation, and other concepts.
credit hours: 3

BSLS 1120 Accounting II
Building upon the financial accounting knowledge acquired in Accounting I, and through hands-on instruction in the use of accounting software systems such as QuickBooks, students in this participative asynchronous online course will develop enhanced financial accounting skills and analyze the concepts of managerial and cost accounting and the role of accounting information in management decision-making for businesses.
Pre-requisite: BSLS 1110 or equivalent.
credit hours: 3

BSLS 2210 Accounting Information Systems  
Through further instruction in the use of accounting software systems, including QuickBooks and others, with software certification as a goal, students in this participative asynchronous online course will evaluate the development, use, interaction, and maintenance of the information systems currently used in the accounting profession and hone the skills necessary to use software effectively to support the accounting process.  
Pre- or co-requisite: BSLS 1110  or equivalent.
credit hours: 3

BSLS 2220 Intro to Finance
Through the practical exercises and online discussions in this participative asynchronous online course, students will distinguish the fundamental concepts and tools of finance and financial management concepts to the decisions faced by managers in investment decisions; evaluate the corporate governance structure of firms; and examine the interactions, from a governance perspective, between firm management, financial markets, and stakeholders.    business opportunities and issues, , with  emphasis upon determining  analytical techniques and methods for structuring a  balance sheet.
credit hours: 3

BSLS 2230 Intro to Investing
Through practical examples and exercises, students master the principles and practices of security analysis and investment, the methods commonly employed in the analysis of financial statements, and  the selection of  investment securities to meet specific  needs.
credit hours: 3

BSLS 2240 Personal Financial Planning
Through lectures and practical exercises, students develop skills in  analyzing and evaluating the facts and data necessary to make sound financial decisions.
credit hours: 3

BSLS 2250 Business Communications
In this participative asynchronous online course, students master effective oral and written business communications, including the use of proper grammar and syntax, evaluation of audience and purpose, identification of appropriate channels, and implementation of effective listening techniques.
credit hours: 3

BSLS 2310 Principles of Management
In this participative asynchronous online course, students delineate the primary types of managers and their respective roles; identify the functions of and reasons for various management techniques; and assess the advantages that result from managing people well.
credit hours: 3

BSLS 2450 Career Development Strategies
In this highly participative asynchronous online course, which incorporates elements of Taylor Your Life, students will identify and explore viable long-term career and lifestyle options and develop long-term strategies for attaining their goals through self-assessment, investigation, and creation and implementation of a job search campaign, while addressing the related topics of change and transition and work/life balance.  
credit hours: 3

BSLS 2500 Principles and Practices of Real Estate
Through lectures and practical exercises, students identify the basic laws and practices governing property ownership and interests; evaluate the real estate and mortgage markets;  and develop the critical skills to review the contracts, surveys, assessments, leases, property insurance policies, and other documents typically required in the purchase, sale, and leasing of real property.
credit hours: 3

BSLS 2750 Introduction to Franchising
Students will examine the franchisee/franchisor relationship; evaluate and draft franchising agreements and related documents; analyze financing, site selection, marketing, financial management, trademarks, territorial rights; identify compliance issues, legal considerations; and explore other aspects of developing and operating franchise businesses.
credit hours: 3   

BSLS 2910 Special Topics
These courses introduce new specialty courses to the BSLS curriculum, based upon levels of business community activity, student interest, and new trends in business.
credit hours: 3  

BSLS 3210 Business Taxation
Using the U.S. Internal Revenue Code as a basis, this participative asynchronous online course examines the federal system of taxation and the laws governing tax matters, analyzing the tax treatment of corporations, partnerships, and other entities; evaluating payroll and sales taxation; and calculating the tax impacts of formation, ongoing operations, disposition of business entities, and other transactions upon shareholders, partners, and other stakeholders.
Pre-requisites: BSLS 2210 or equivalent.
credit hours: 3

BSLS 3250 Business Statistics
Using examples and exercises drawn from the business world, this participative asynchronous online course introduces students to the concepts and techniques of statistical analysis . Meets quantitative reasoning/math proficiency requirements for School of Professional Advancement degrees only.
credit hours: 3

BSLS 3310 Business Report Writing
In this asynchronous, participative online course, students formulate ways to organize and present ideas clearly and concisely, analyze the strategic use of specific business communication channels to convey key information, and master the art of communicating effectively and appropriately in a variety of business scenarios.
Pre-requisites: ENGL 1010.  SoPA Writing Across the Curriculum (WAC) course.
credit hours: 3

BSLS 3320 Compensation & Benefits
In this asynchronous and participative online Human Resources course, students will evaluate and apply the laws and concepts governing the compensation of and provision of benefits to employees.
credit hours: 3

BSLS 3330 Intro to Human Resource Development
In this asynchronous online class, students will evaluate the importance of effective human resources management in organizations; identify the tools for forecasting and planning human resource needs; define and apply the terminology and tools used in managing employees effectively; and identify and evaluate the governmental regulations affecting employees and employers.
credit hours: 3

BSLS 3340 Managing Organizational Behavior
This participative asynchronous online Human Resource course explores the ways in which organizations function, focusing upon the assembly and use of teams, globalization, diversity, interpersonal and group communications, and other aspects of organizational culture.
credit hours: 3

BSLS 3350 Professional Interviewing
Through lectures and collaborative exercises in this Human Resource course, students master the art of interviewing job applicants, claimants, witnesses, and others  in the workplace, with emphasis  upon the employment interview process, from initial introduction through hiring and onboarding.
credit hours: 3

BSLS 3360 Planning, Recruitment, and Selection of Human Resources
In this asynchronous and participative online course, students will demonstrate the ability to prepare a selection strategy for a specific job; identify  and differentiate among the tools for forecasting and planning human resource needs; draft appropriate job descriptions and application forms; and implement related staffing tools, including but not limited to developing parameters for internet recruiting.
Pre-requisites: HRDV 3330.  Program director approval required for waiver of prerequisite.
credit hours: 3

BSLS 3370 Performance Appraisal and Productivity
In this asynchronous and participative online Human Resources course, students will analyze and apply the key concepts and elements of human resource development, including motivation, productivity, performance appraisal, compensation, career planning, diversity, ethics, and training.   
Pre-requisites: HRDV 3330. Program director approval required for waiver of prerequisite.
credit hours: 3

BSLS 3380 Business Ethics
In this participative asynchronous online course, students will develop and demonstrate a clear understanding of the ethical concepts that govern business entities and transactions and the moral and ethical principles and social responsibilities that govern managerial decisions.
credit hours: 3

BSLS 3390 Employment and Labor Law
Through the lectures and practical exercises presented in this participative asynchronous online Human Resources course, students will differentiate among the state and federal laws governing  labor and employment and describe their impact upon human resource policies and practices in the workplace.
Pre-requisites: HRDV 3330.  Director approval required for waiver of prerequisite.
credit hours: 3

BSLS 3400 Legal Aspects of Business
Students will differentiate among the common forms of business associations, including partnerships, limited liability companies, and corporations; interpret the rules governing formation, management and dissolution; identify legal issues; apply relevant statutes and case law; and engage in critical evaluation to predict outcomes and recommend appropriate action.
credit hours: 3

BSLS 3450 Commercial Law
Through lectures and practical exercises designed to develop ethics and judgment, students will define the laws and moral/cultural concepts that govern the transaction of business in the U.S. and identify  the methods by which organizations may achieve and maintain compliance.
credit hours: 3

BSLS 3500 Advanced Real Estate Principles
Through lectures and life-based examples and exercises, students will describe the real estate concepts principles underlying effective decisions in the marketing and purchasing of real estate, with a focus upon applying the factors of supply and demand, financing options, and investment opportunities and creating property development strategies.
credit hours: 3

BSLS 3600 Entrepreneurship
In this participative asynchronous online course, students will critique the history of entrepreneurship, evaluating the personality traits that drive entrepreneurs; explore new venture opportunities from marketing, production, financing, and organizational perspectives; and evaluate the legal considerations inherent in opening a business and protecting unique ideas and other intellectual property.
Pre-requisites: BSLS 2210 and BSLS 2220 or Program Director approval.
credit hours: 3

BSLS 3650 Developing a Small Business
Through lectures and practical exercises, students will identify and analyze opportunities, establish operating structures, develop marketing and financial plans, and apply data from financial reports to manage a small business or other entrepreneurial venture effectively.
credit hours: 3

BSLS 3700 Global Business
In this asynchronous and participative online course, students analyze the strategies, benefits, costs, ethical practices, and conduct of businessmen, government leaders, workers, and customers in the global marketplace; assess the economic, legal, and cultural impact of global business upon local and national communities; and examine current business and political events.  
credit hours: 3

BSLS 4100  Internship & Professional Development
Provides practical work experience in specific fields of study through a 100-hour internship in a professional office and a classroom component that includes instruction in portfolio development, interviewing,  networking, and other career development skills.
Pre-requisites:  Approval of program director required.
credit hours: 3

BSLS 4910  Independent Study
Independent Study of a specified area within the BSLS discipline.
Pre-requisites:  Approval of program director required.
credit hours: 1-3

 

 Digital Media & Marketing Communication

PRDM 2900 Digital Media Principles & Strategy
This course will provide students with an understanding of how goals, audience, and metrics define a strategic approach to online communication and how specific channels, platforms, and tactics are used to achieve that strategy. The course will also focus on the key components of planning and creating an effective inbound strategy to reach an organization's audience.
Prerequisite(s): PRPA 2610 or BSMK 3200
credit hours: 3

PRDM 3010 Creating Digital Content
This course will teach students how to think critically when developing digital content for different online channels and platforms, including long-form writing, short-form copy and headlines, images, infographics, and long-form videos and short clips.
Prerequisite(s): PRDM 2900 (May be taken concurrently.)
credit hours: 3

PRDM 3150 Digital Media Analytics & Reporting
This course will take a deeper look at developing metrics, reporting tactics, and evaluating results of digital media and marketing communication campaigns. Students will have hands-on access to multiple platforms that track performance on different channels (social, paid media, email, etc.) and will analyze and report results.
Prerequisite(s): PRDM 2900
credit hours: 3

PRDM 3200 CRM and Digital Media
This course is designed to present how customer relationship management (CRM) software is used to manage customer and audience relationships with digital media and marketing communication strategies, campaigns, and tactics. Students will learn and evaluate different CRM and engagement database platforms and develop strategies, tactics, and processes to help manage relationships with an organization’s customers, constituents, and audience.
Prerequisite(s): PRDM 2900
credit hours: 3

PRDM 3410 SEO & SEM Strategies
This course will present the basic principles of Search Engine Optimization, Search Engine Marketing, and Paid Media. It will focus on both creative and technical applications and strategies guided by industry research and best practices. Students will have hands-on access to the platforms available to research, build, and measure digital media effectiveness across platforms.
Prerequisite(s): PRDM 2900
credit hours: 3

PRDM 4100 Digital Media Campaigns
This course will provide a hands-on, applied learning experience using digital media and marketing communications automation software suites. Students will work in groups with BSLS-life companies and organizations to create, implement, and analyze the effectiveness of their digital media and marketing communication campaign. Peers, faculty, and other industry experts will evaluate and judge the performance of the group’s plan and results.
Prerequisite(s): PRDM 2900, 3010 and 3410.
credit hours: 3

 

 Marketing

BSMK 2910 Special Topics in Marketing
credit hours: 1-3

BSMK 3200 Intro to Marketing Principles
A study of our present-day marketing system from a managerial point of view. Subjects covered include products, consumers, promotion, channels of distribution, market research, pricing, marketing, feasibility analysis, marketing law and international marketing. The majority of class time is spent in lecture and discussing solutions to marketing cases by the application of marketing principles. An out-of-class project is required in which student groups observe actual business operations of their choice and analyze particular problems that these businesses are encountering. 
credit hours: 3

BSMK 3300 Consumer Behavior
Understanding the consumer is the key to developing and implementing successful marketing strategies. Disciplines such as psychology, sociology, and anthropology provide insight into the factors that influence the decision to buy. These factors are used to identify market segments and to explain their buying habits and mental processes.
credit hours: 3

BSMK 3400 Principles of Advertising
This course covers the fundamentals of advertising, beginning with the history and evolution of advertising as an element in the economy, a specialized form of communication, a craft, and an area of ethical sensitivity. At the practical level, students will be introduced to media planning and the emergence of new media, market research, agency organization and creativity as well as the legal and ethical concerns that advertising professionals must bear in mind.
credit hours: 3

BSMK 3410 Advertising II
This course requires the students to put together projects and advertising campaigns that should enhance their understanding of advertising and give them meaningful projects for their portfolio. 
credit hours: 3

BSMK 4100 Marketing Research Design
This course focuses on the fundamental techniques and skills of marketing research today, including research and survey design, data collection methods, behavioral science techniques, computer programs and techniques for statistical analysis, and marketing applications for new product development and testing, sales forecasting, and advertising for retail, industrial and international markets.
credit hours: 3

BSMK 4910  Independent Studies
Independent Study in the BSMK discipline for the BSLS Programs.
credit hours: 1-3

 

 Public Relations

PRPA 1010  Intro to Mass Media  
This course is designed to offer a broad appreciation of all types of media, and an understanding of how media shapes and reflects our culture. The course will examine the impact of books, newspapers, magazines, movies, radio, TV and the Internet. The course will also cover advertising and public relations and how these industries are used in mass media to shape consumer perceptions and behaviors.
credit hours: 3

PRPA 2010  Ethical Issues in Media   
This course discusses traditional moral theory and ethical philosophies while applying them to current-day issues, including truth in media, privacy, social justice, stereotyping, advertising, communications law and the Internet. Students are presented with case studies of events and issues surrounding various media as they focus on a systematic approach to making ethical decisions.
credit hours: 3

PRPA 2020  Journalism and PR   
This course introduces students to researching, reporting, and writing news stories for print, broadcast, Internet and other media. Through extensive reporting/writing assignments, guest speakers, and quizzes on current events, the course will cover the nature of news, journalistic style, the preparation of manuscripts for publication, the development of leads, interviewing techniques, selection and organization of facts, and the difference between various media styles. The importance of effective interviewing and how companies interact with media via PR will also be discussed.
credit hours: 3

PRPA 2050  Media and the Law   
This course provides a historical survey and analysis of the current and future trends in the development of the media-related law in America. Students explore media-related ethical theories and the law in current issues, case studies, and problem-solving scenarios. Students explore the moral philosophies that govern such concerns as royalties, copyright infringement, libel, and intellectual property.
credit hours: 3

PRPA 2100  Visual Communications   
This course provides an introduction to visual literacy with the fundamentals of Visual Communications. Class discussions and assignments will demonstrate how these tools are used to communicate visually to an audience. The value, ethics, and methods of visual communicators will be explored and analyzed by discussing examples from graphic art, print, film/video slides, and computer graphics.
credit hours: 3

PRPA 2610  Principles of Public Relations   
This course focuses on the communication between an individual or organization and the public to promote public acceptance and approval. Students explore traditional and emerging components of the public relations process through mass media, as well as the needs of different types of businesses, such as corporations, nonprofit organizations, and government offices.
credit hours: 3

PRPA 2650  Public Relations Writing   
This course emphasizes the factors of information content, creativity, and persuasion in a way that relates specifically to the practice of Public Relations. Students will receive guidance in the preparation of written materials that adhere to high standards of truth and information value, engage and interest the public(s), and take an advocacy stance in support of the originating organization's goals and objectives. These qualities of writing will be fostered for use both in the new media of websites and social media as well as in the traditional media of printed materials, news releases, speeches, letters, multi-media presentations, fact sheets, etc. Public Relations writing's association with marketing and advertising will also be explored.
Prerequisite(s): PRPA 2610 and ENGL 1010
credit hours: 3

PRPA 2700  PR Event Planning   
Events are a very important strategy utilized by PR practitioners. This class will examine every aspect of event planning – from research and planning to contracts and budgets. Whether a practitioner is working with members of an internal or external audience, event planning will always be a useful tactic to build community, awareness and influence behavior. Students will also learn to promote events through both traditional and social media.
Prerequisite(s): PRPA 2610
credit hours: 3

PRPA 2910  Special Topics in PR
Special Topics in Public Relations.
credit hours: 1-3

PRPA 3610  Public Relations Campaigns   
This course studies BSLS-life public relations cases with a view to understanding why some campaigns succeed while others fail. Special attention is given to contemporary cases and to development of the tools necessary for effective campaigns. Using contemporary campaigns as models, the course examines the development of public relations strategies and communications for employees, the media, the community, the consumer, and other relevant groups. Students also practice the elements of public relations research and writing.
Prerequisite(s): PRPA 2610 and ENGL 1010
credit hours: 3

PRPA 3650  Internet Public Relations   
This course explores the opportunities and special demands of digital media in the business and promotion of public relations and PR campaigns. Students are taught the techniques of using blogging, social networking and advanced web technology in the promotion and publicizing of public relations clients.
Prerequisite(s): PRPA 2610
credit hours: 3

PRPA 3910  Special Topics in PR   
Special Topics in Public Relations.
credit hours: 1-3

PRPA 4910  Independent Studies
Independent Study - Public Relations.
credit hours: 1-3