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Course Descriptions - Applied Business Studies

Accounting

BSAC 1110 Intro to Financial Accounting
An introduction to the principles of accounting. Topics include: recognition of revenue and expenses for income determination, proper classification of balance sheet items, and income statement and balance sheet preparation. Students learn to prepare adjusting entries, closing entries and worksheet presentations necessary for monthly financial statements. The principle and theories behind the proper accounting treatment of cash, accounts receivable, inventories, prepaid expenses, marketable securities and fixed assets are studied.
credit hours: 3

BSAC 1120 Intro to Managerial Accounting
Continuation of the study of financial accounting with a detailed study of liabilities and ownership interests for partnerships and corporations. Introduction to statements of changes in financial position, consolidated statements, cost accounting, and the effect of taxes on business decisions.
Pre-requistites: BASC 1110 or equivalent.
credit hours: 3

BSAC 2210 Intermediate Accounting I
Review and extension of the complete accounting process, financial statement preparation and accounting for assets. Study and application of accounting theory to problems of classification and valuation in preparation of the balance sheet and income statement. 
Pre-requistites: BSAC 1120 or equivalent.
credit hours: 3

BSAC 2220 Intermediate Accounting II
Continuation of the study and application of accounting theory to the balance sheet and income statement, including accounting for liabilities and corporate ownership interests, and the flow of funds. Contemporary accounting development and problems.  
Pre-requistites: BSAC 1120 or equivalent.
credit hours: 3

BSAC 2910 Special Topics in Accounting
credit hours: 1-3

BSAC 3310 Cost Accounting
A study of the accounting methods and procedures peculiar to manufacturing activities. Emphasis is placed on product costing in accordance with generally accepted accounting principles under various costing methods. 
Pre-requistites: BSAC 1120 or equivalent.
credit hours: 3

 

Business Law

BSBL 2910 Special Topics in Business Law
credit hours: 1-3

BSBL 3400 Legal Aspects of Business
A practical approach to law as it affects the business person and the consumer. The primary focus is on the laws of contracts; the requirements and the rights and obligations they create. The relief granted to debtors through bankruptcy and the resulting detriment to creditors are studied with emphasis on precautionary measures. Finally, the consequences of willful or negligent acts are carefully treated.
credit hours: 3

BSBL 3450 Commercial Law
This course is designed to show students the connection between law and business; give students basic knowledge of the fundamental concepts, principles, and rules of law that apply to business transactions, especially in the areas covered by the La. CPA examination; and to develop the ability to apply this knowledge to specific situations with good judgment.
credit hours: 3

BSBL 4910 Independent Study
Independent Study in the BSBL discipline for the BSLS Programs.
credit hours: 1-3

 

Business and Leadership Studies

BSLS 4100 Internship & Professional Development
This course is designed to prepare students for success in the career development process by gaining work experience in their chosen field of study, developing a portfolio of their work and accomplishments, and networking with industry professionals. Students will complete a minimum of 100 hours of field experience in an organization and attend classroom sessions that focus on career choices, job searching skills, and portfolio development. The course is to be taken during the student's last semester of study or with the approval of their program director. All internships must be approved by the program director or internship instructor.
credit hours: 3

 

Digital Media & Marketing Communication

PRDM 2900 Digital Media Principles & Strategy
This course will provide students with an understanding of how goals, audience, and metrics define a strategic approach to online communication and how specific channels, platforms, and tactics are used to achieve that strategy. The course will also focus on the key components of planning and creating an effective inbound strategy to reach an organization's audience.
Prerequisite(s): PRPA 2610 or BSMK 3200
credit hours: 3

PRDM 3010 Creating Digital Content
This course will teach students how to think critically when developing digital content for different online channels and platforms, including long-form writing, short-form copy and headlines, images, infographics, and long-form videos and short clips.
Prerequisite(s): PRDM 2900 (May be taken concurrently.)
credit hours: 3

PRDM 3150 Digital Media Analytics & Reporting
This course will take a deeper look at developing metrics, reporting tactics, and evaluating results of digital media and marketing communication campaigns. Students will have hands-on access to multiple platforms that track performance on different channels (social, paid media, email, etc.) and will analyze and report results.
Prerequisite(s): PRDM 2900
credit hours: 3

PRDM 3200 CRM and Digital Media
This course is designed to present how customer relationship management (CRM) software is used to manage customer and audience relationships with digital media and marketing communication strategies, campaigns, and tactics. Students will learn and evaluate different CRM and engagement database platforms and develop strategies, tactics, and processes to help manage relationships with an organization’s customers, constituents, and audience.
Prerequisite(s): PRDM 2900
credit hours: 3

PRDM 3410 SEO & SEM Strategies
This course will present the basic principles of Search Engine Optimization, Search Engine Marketing, and Paid Media. It will focus on both creative and technical applications and strategies guided by industry research and best practices. Students will have hands-on access to the platforms available to research, build, and measure digital media effectiveness across platforms.
Prerequisite(s): PRDM 2900
credit hours: 3

PRDM 4100 Digital Media Campaigns
This course will provide a hands-on, applied learning experience using digital media and marketing communications automation software suites. Students will work in groups with real-life companies and organizations to create, implement, and analyze the effectiveness of their digital media and marketing communication campaign. Peers, faculty, and other industry experts will evaluate and judge the performance of the group’s plan and results.
Prerequisite(s): PRDM 2900, 3010 and 3410.
credit hours: 3

 

Economics

BSEC 1000 Economics for Non Majors
This course covers the basic concepts and analytical techniques used in both microeconomics and macroeconomics. Topics include: consumer choice; firm profit maximization; product, labor, capital, and financial markets; the short-run and long run macroeconomic models; aggregate demand and supply; and the determinants of macroeconomic policy.
Notes: Only School of Professional Advancement students can receive credit for this course, and students will only receive credit for CSEC 1000 OR CSEC 1010.
credit hours: 3

 

Finance

BSFN 2210 Intro to Finance
Analysis of business opportunities and problems from the financial manager’s point of view. Special emphasis on determining discounted cash flow, analytical techniques and methods used in structuring the balance sheet. Some accounting desired.
credit hours: 3

BSFN 2540 Intro to Investing
Fundamental principles of investment and development of the student’s ability to select the various investment securities that meet the investor’s needs. A study of the principles and practices in security analysis and a review of the methods commonly employed in the analysis of financial statements.
credit hours: 3

BSFN 2910 Special Topics in Finance
credit hours: 1-3

BSFN 3310 Money and Banking
A non-technical overview of the role of financial institutions in the economic process with emphasis upon the development of commercial banking since 1960. The course is structured to give relatively equal attention to each of the following three general areas: the supply of loanable funds, the demand for loanable funds, and money and capital markets.
credit hours: 3

BSFN 3540 Intermediate Investments
A continuation of Introduction to Investments (BSFN 2540). This course explores investment topics as they relate to individual investors and professionals. Risk and return principles on securities and portfolios are studied as well as valuation techniques and analysis of fixed income securities, equities, and options. Financial statements, futures markets, portfolio theory, and capital market theory are also covered. The course assumes the student has a basic understanding of investment vehicles and their characteristics.
Pre-requistites: BSFN 2540 or instructor approval.
credit hours: 3

BSFN 3560 Personal Financial Planning
While laws and values continue to change, the abilities to analyze, evaluate and make decisions remain central to building financial security. The course develops these abilities and considers the skills to look for in selecting competent bankers, brokers, accountants, insurance and real estate professionals.
credit hours: 3

BSFN 4910  Independent Study  
Independent Study in the BSFN discipline for the BSLS Programs
credit hours: 1-3

 

Human Resource Development

HRDV 2450  Career for Life: Finding Bliss
The purpose of this course is to assist students in exploring careers and assist in long-term career development planning. This course will address career and lifestyle integrated as a whole, taking students through traditional topics such as history and theory, self-assessment activities, career investigation, decision-making, and conducting a successful job search campaign, while also addressing the equally important topics of change, career enhancement, and healthy lifestyle characteristics.
credit hours: 3

HRDV 2910 Special Topics in Human Resource Development
credit hours: 1-3

HRDV 3330 Intro to Human Resources
This class is an introduction to organizational, legal, and psychological frameworks governing modern Human Resources Administration. This course provides an overview of the Human Resources function and the Human Resources department's role in furthering both employee and organizational goals.
credit hours: 3

HRDV 3450 Professional Interviewing
This course teaches the art of interviewing individuals in various situations. Potential interviewees will include victims, witnesses, suspects, job applicants and children. Emphasis will be placed on interviewing process with the intent to reveal deceit, expose untruthfulness and corroborate truthfulness. The interviewing process will be learned from the beginning stages whereby the interviewer determines the objectives of the interview and establishes a rapport with the interviewee. When necessary and warranted, techniques for inducing stress and discomfort will be explored and potential responses to stress will be discussed. 
credit hours: 3

HRDV 3520 Compensation & Benefits
This is a comprehensive analysis of the purpose, structure and effectiveness of compensation systems. Topics include legal issues, job design, job analysis, job evaluation, pay systems, incentives, psychological and motivational aspects of pay, executive compensation and compensation plan administration. Benefits are addressed at a basic level.
credit hours: 3

HRDV 3650 Planning, Recruitment, and Selection of Human Resources
This course addresses the strategic, legal and administrative issues associated with recruitment and selection of employees, including assessment of staffing needs. The psychological aspects of Human Resources flow systems are emphasized. Career issues are examined from the point of view of the employee and the organization. The coordination of Human Resources planning and organizational competitive strategy is covered. 
Pre-requistites: HRDV 3330.  Instructor approval required for waiver of prerequisite. 
credit hours: 3

HRDV 3700 Performance Appraisal and Productivity
This course includes developing and implementing performance appraisal systems appropriate for the organization's competitive strategy. Students are introduced to productivity-enhancing work designs such as Total Quality Management, teams, empowerment, and Business Process Reengineering.
Pre-requistites: HRDV 3330. Instructor approval required for waiver of prerequisite. 
credit hours: 3

HRDV 3920 Employment and Labor Law
The Federal laws surrounding employment and their impact on Human Resource policies and practices are addressed in this class. These include the Equal Employment Opportunity Act, the Family and Medical Leave Act, Americans with Disabilities Act, Occupational Safety and Health Act, the National Labor Relations Act, and many others.
Pre-requistites: HRDV 3330. Instructor approval required for waiver of prerequisite.
credit hours: 3

HRDV 4910  Independent Study  
Independent Study in the BSHR discipline for the BSLS Programs.
credit hours: 1-3

 

Management

BSMT 2250 Business Communications
This course focuses on the three main areas for learning: The theoretical - a brief background and sources of communication theory. The practical tools of communication theory as they apply to the world of work. The experiential putting the tools to work in both a classroom setting and in a real world" business setting."
credit hours: 3

BSMT 2310 Principles of Management
Analysis of the basic management process such as planning, organization, coordination and control. Survey of the various schools of management thought with emphasis on the process, human behavior and quantitative schools of management. No prerequisites are required. 
credit hours: 3

BSMT 2750 Introduction to Franchising
This course will examine franchising as a business form. During the semester, students will study franchising from the perspective of both the franchisor and the franchisee covering all relevant issues, including franchising agreements and related documents, financing, site selection, marketing, financial management and operations. the course will examine the franchisee/franchisor relationship, contractual requirements, trademarks, territorial rights, compliance issues, legal considerations and current issues in franchising. 
credit hours: 3

BSMT 2910 Special Topics in Management
credit hours: 1-3

BSMT 3250 Business Statistics
A survey of some of the more important concepts and techniques of statistics. Illustrations are drawn from the business world; in particular, time series analysis and index numbers are introduced. Students are brought in contact with computer implementation of statistical procedures. It is recommended that the student have a background in high school algebra. Meets math proficiency requirement for Bachelor of Arts degree only. 
credit hours: 3

BSMT 3340 Managing Organizational Behavior
This course is an introduction to how organizations function. The student will develop abilities to diagnose and respond more flexibly in organizations they participate in and explore and reflect critically on key themes in modern organizations. Major emphasis is placed on teams, globalization and diversity, interpersonal and group communication, organizational cultures and negotiating the fit between the individual and the organization. 
credit hours: 3

BSMT 3380 Business Ethics
A theoretical critique and case oriented analysis of the moral, ethical, and value issues that challenge business, industry, and corporate life with a view toward discovering ethical principles and strategies applicable to the management process. Also, in response to the recent barrage of charges of breaches of ethical conduct by business leaders (WorldCom, Enron, Arthur Anderson, Martha Stewart Living Omnimedia, ImClone, Tyco, etc.), one module of the course will be devoted to the exploration of your personal business ethics code of conduct. 
credit hours: 3

BSMT 3600 Entrepreneurship
This course gives a brief historical survey of entrepreneurship, discusses the personality traits common to many entrepreneurs, explores ways to analyze new venture opportunities from marketing, production, and organizational perspectives; and reviews the legal considerations involved in starting a business and protecting a new venture idea. Special emphasis is placed on solving the problem of financing the new venture. 
Pre-requistites: BSFN 2210 and BSMK 3200 or approval of instructor. 
credit hours: 3

BSMT 3650 Developing a Small Business
This course is designed to introduce students to the essentials of small business start-up and management. This course will teach students how to locate and to analyze opportunity, set up the operating structure, develop marketing and financial plans, and utilize financial reports for effective management of a developing small business.
credit hours: 3

BSMT 3700 Global Business
This course examines the strategies, benefits, costs, ethical practices, and conduct of businessmen, government leaders, workers, and customers in the global marketplace. The course also examines the economic, legal, and cultural impact of global business on local and national communities. The course literature, both text and selected readings, provides the foundation of the course. A portion of the course material involves current business and political events, adding context to the issues raised in the literature.  
credit hours: 3

BSMT 3750 Business Internships
This course is designed to help students prepare for a career in business through both education and experience. Students will be required to spend 75 hours working in a business office. The internship will be secured by the student with assistance from the professor. In addition to the 75 hour requirement, students will attend all class meetings scheduled. These class meetings are for the student's benefit and designed to enhance their professional work experience. 
Notes: The Business Internship class should be taken during your last year of study for the Associate's Degree.
credit hours: 3

BSMT 4910  Independent Studies  
Independent Study in the BSMT discipline for the BSLS Programs.
credit hours: 1-3

 

Marketing

BSMK 2910 Special Topics in Marketing
credit hours: 1-3

BSMK 3200 Intro to Marketing Principles
A study of our present-day marketing system from a managerial point of view. Subjects covered include products, consumers, promotion, channels of distribution, market research, pricing, marketing, feasibility analysis, marketing law and international marketing. The majority of class time is spent in lecture and discussing solutions to marketing cases by the application of marketing principles. An out-of-class project is required in which student groups observe actual business operations of their choice and analyze particular problems that these businesses are encountering. 
credit hours: 3

BSMK 3300 Consumer Behavior
Understanding the consumer is the key to developing and implementing successful marketing strategies. Disciplines such as psychology, sociology, and anthropology provide insight into the factors that influence the decision to buy. These factors are used to identify market segments and to explain their buying habits and mental processes.
credit hours: 3

BSMK 3400 Principles of Advertising
This course covers the fundamentals of advertising, beginning with the history and evolution of advertising as an element in the economy, a specialized form of communication, a craft, and an area of ethical sensitivity. At the practical level, students will be introduced to media planning and the emergence of new media, market research, agency organization and creativity as well as the legal and ethical concerns that advertising professionals must bear in mind.
credit hours: 3

BSMK 3410 Advertising II
This course requires the students to put together projects and advertising campaigns that should enhance their understanding of advertising and give them meaningful projects for their portfolio. 
credit hours: 3

BSMK 4100 Marketing Research Design
This course focuses on the fundamental techniques and skills of marketing research today, including research and survey design, data collection methods, behavioral science techniques, computer programs and techniques for statistical analysis, and marketing applications for new product development and testing, sales forecasting, and advertising for retail, industrial and international markets.
credit hours: 3

BSMK 4910  Independent Studies
Independent Study in the BSMK discipline for the BSLS Programs.
credit hours: 1-3

 

Public Relations

PRPA 1010  Intro to Mass Media  
This course is designed to offer a broad appreciation of all types of media, and an understanding of how media shapes and reflects our culture. The course will examine the impact of books, newspapers, magazines, movies, radio, TV and the Internet. The course will also cover advertising and public relations and how these industries are used in mass media to shape consumer perceptions and behaviors.
credit hours: 3

PRPA 2010  Ethical Issues in Media   
This course discusses traditional moral theory and ethical philosophies while applying them to current-day issues, including truth in media, privacy, social justice, stereotyping, advertising, communications law and the Internet. Students are presented with case studies of events and issues surrounding various media as they focus on a systematic approach to making ethical decisions.
credit hours: 3

PRPA 2020  Journalism and PR   
This course introduces students to researching, reporting, and writing news stories for print, broadcast, Internet and other media. Through extensive reporting/writing assignments, guest speakers, and quizzes on current events, the course will cover the nature of news, journalistic style, the preparation of manuscripts for publication, the development of leads, interviewing techniques, selection and organization of facts, and the difference between various media styles. The importance of effective interviewing and how companies interact with media via PR will also be discussed.
credit hours: 3

PRPA 2050  Media and the Law   
This course provides a historical survey and analysis of the current and future trends in the development of the media-related law in America. Students explore media-related ethical theories and the law in current issues, case studies, and problem-solving scenarios. Students explore the moral philosophies that govern such concerns as royalties, copyright infringement, libel, and intellectual property.
credit hours: 3

PRPA 2100  Visual Communications   
This course provides an introduction to visual literacy with the fundamentals of Visual Communications. Class discussions and assignments will demonstrate how these tools are used to communicate visually to an audience. The value, ethics, and methods of visual communicators will be explored and analyzed by discussing examples from graphic art, print, film/video slides, and computer graphics.
credit hours: 3

PRPA 2610  Principles of Public Relations   
This course focuses on the communication between an individual or organization and the public to promote public acceptance and approval. Students explore traditional and emerging components of the public relations process through mass media, as well as the needs of different types of businesses, such as corporations, nonprofit organizations, and government offices.
credit hours: 3

PRPA 2650  Public Relations Writing   
This course emphasizes the factors of information content, creativity, and persuasion in a way that relates specifically to the practice of Public Relations. Students will receive guidance in the preparation of written materials that adhere to high standards of truth and information value, engage and interest the public(s), and take an advocacy stance in support of the originating organization's goals and objectives. These qualities of writing will be fostered for use both in the new media of websites and social media as well as in the traditional media of printed materials, news releases, speeches, letters, multi-media presentations, fact sheets, etc. Public Relations writing's association with marketing and advertising will also be explored.
Prerequisite(s): PRPA 2610 and ENGL 1010
credit hours: 3

PRPA 2700  PR Event Planning   
Events are a very important strategy utilized by PR practitioners. This class will examine every aspect of event planning – from research and planning to contracts and budgets. Whether a practitioner is working with members of an internal or external audience, event planning will always be a useful tactic to build community, awareness and influence behavior. Students will also learn to promote events through both traditional and social media.
Prerequisite(s): PRPA 2610
credit hours: 3

PRPA 2910  Special Topics in PR
Special Topics in Public Relations.
credit hours: 1-3

PRPA 3610  Public Relations Campaigns   
This course studies real-life public relations cases with a view to understanding why some campaigns succeed while others fail. Special attention is given to contemporary cases and to development of the tools necessary for effective campaigns. Using contemporary campaigns as models, the course examines the development of public relations strategies and communications for employees, the media, the community, the consumer, and other relevant groups. Students also practice the elements of public relations research and writing.
Prerequisite(s): PRPA 2610 and ENGL 1010
credit hours: 3

PRPA 3650  Internet Public Relations   
This course explores the opportunities and special demands of digital media in the business and promotion of public relations and PR campaigns. Students are taught the techniques of using blogging, social networking and advanced web technology in the promotion and publicizing of public relations clients.
Prerequisite(s): PRPA 2610
credit hours: 3

PRPA 3910  Special Topics in PR   
Special Topics in Public Relations.
credit hours: 1-3

PRPA 4910  Independent Studies
Independent Study - Public Relations.
credit hours: 1-3

 

Real Estate

REAL 2320 Principles and Practices of Real Estate
This course discusses the real estate business, market, ownership and interests, contracts, land surveying, property description, title transfers, closings, financing, mortgage market, liens, taxes, assessments, brokerage, appraisal, leases and property insurance. Experts in special fields contribute to lectures and discussions.
credit hours: 3

REAL 2910 Special Topics in Real Estate
credit hours: 1-3

REAL 3320 Advanced Real Estate Principles
This course presents the principles of Real Estate that are necessary for effective decision making in the marketing of real estate, purchasing of real estate, and buy-hold-sell situations. The student will study factors of supply and demand, financing options, investment analysis, and the development process use in decision making by real estate developers. (Discounted Cash Flows) The Louisiana Real Estate Commission has approved this course for 45 hours towards resident and general appraisal certification.
credit hours: 3

REAL 4910  Independent Study
Independent Study in the REAL discipline for the BSLS Programs.
credit hours: 1-3