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Applied Business Studies Program Concentrations

Digital Media and Marketing Communications

Social media and new media applications are pervasive in contemporary society to the point where organizations must incorporate them into public relations efforts in order to enhance their positions in the market and reach new audiences. New technologies arise everyday allowing people to communicate differently, track their message and engagement, and measure the effective results of those communications. This concentration will allow students to remain cutting edge on the technologies, methodologies and better integrate with corporate marketing, sales, and public relations.