Regardless of your particular industry, knowledge, and skills, having a freelance side job is a great way to earn extra income. As your client base grows, however, you may want to expand your side hustle into a full-fledged business with the help of entrepreneur-focused professional certificates from the Tulane School of Professional Advancement. Here's how finding your niche, establishing an online presence, attracting long-term clients, registering your business, and building a solid foundation in business fundamentals can turn your side job into a rewarding full-time career.
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Finding Your Niche
The first step to making your side business stand out is figuring out what makes your services different from the competition. By finding your niche and tailoring your business to your unique interests and skills, you'll attract customers who want the job done correctly and quickly. For example, if your side job involves web design, you may choose to focus your efforts on designing for clients in the hospitality industry or clients in a particular geographical area. You may also consider earning a digital media certificate or degree.