Find the Path That’s Right for You: Public Relations
Begin a Career in the Thriving Field of P.R.
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Are you interested in a career in public relations or strategic communication or simply looking to refine your communications skills? The Tulane School of Professional Advancement Public Relations program has degree programs and offerings including a Bachelor’s, Minor and Certificate in Public Relations.
The curriculum is workforce aligned and designed to teach the fundamentals of PR including research, planning, implementation and evaluation. Whether in Principles of Public Relations, PR Case Studies or PR Writing, students will learn how organizations utilize PR to manage brands, promote products and services, manage reputations and mitigate crises as well. Whether you’re interested in the public or private sector, our specialty courses such as Nonprofit Communication, Strategic Corporate Communication, Media Relations, Crisis Communication, to name a few, will prepare you to excel in the industry.
At its core, the program works to uphold the mission of the Media + Design program which is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions.
Balancing your personal life, career, and a bachelor’s degree may be difficult, but it doesn’t have to be impossible. With a flexible course schedule that includes evening and online options, you can take the next step in your education on your time. Be in control of your education without putting any areas of your life on hold.
Tulane’s School of Professional Advancement awards the Bachelor of Arts in Public Relations following the successful completion of 120 credits, including 36 credits in the major. Successful completion of an upper level review is required to advance in the program and is typically done prior to advancing to 3000 and 4000 level courses.
The Professional Certificate in Public Relations enables students to learn the fundamentals of public relations and how organizations utilize digital and mass media to manage their brands, promote their products and services, maintain their reputation, and mitigate public crises. These skills prepare students to gain more experience or shift careers in public relations.
The Professional Certificate in Public Relations enables students to advance their skill set and understanding of public relations strategies and tactics, as well as the best practices used in the public relations and strategic communications industries. This 18 credit-hour undergraduate certificate focuses on the strategies used in public relations campaigns including public relations writing, media relations, audience research and engagement, crisis communication, social media and digital PR, and much more.
Whether you’re currently working in the public relations field and wish to increase your industry knowledge and expertise or are pursuing the field for the first time, a BA in PR from Tulane School of Professional Advancement can help you take that next step in your career. You’ll develop crucial skills for working in a thriving job market.
After earning the degree or certificate in Public Relations from Tulane School of Professional Advancement, graduates can further their careers by seeking industry certification and other specializations. Graduates of the Tulane SoPA Public Relations program work in a wide array of industries. Pursue your career as a:
Coming to New Orleans to study Public Relations at Tulane was an amazing experience for me. I learned real marketable skills and got to spend time in one of the most exciting cities in America,” said Nate. Nate, now a Political Strategist based in San Francisco, runs his own consultancy firm and handles public relations and crisis management for progressive political clients.
Lieutenant Rachel Ault enrolled in SoPA’s Professional Certificate program in Public Relations in 2019 while working as the Public Affairs Officer for United States Coast Guard Sector New Orleans. As an active-duty military member, she has used skills honed through SOPA’s coursework to more effectively communicate about issues ranging from locally impactful oil spills to high-profile search and rescue cases. In 2019, when the Coast Guard held a formal hearing about a marine accident that closed the Sunshine Bridge near Baton Rouge Louisiana, Rachel used skills learned in her SOPA coursework to create a comprehensive media and communication plan. The action plan she created is now being used as a template for similar unit-led formal investigations throughout the Coast Guard. Rachel is now stationed in Chicago, IL where she works in Marine Safety and helps to educate the public about safe boating practices. She is also leveraging knowledge gained during her time in the Public Relations Certificate program to apply for the Coast Guard’s External Affairs postgraduate program in 2022.
Our diverse faculty are industry professionals and experts working in the field to provide you with the most up-to-date expertise and skills required of the industry today.