Bachelor of Arts in Public Relations
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Bachelor of Arts in Public Relations Degree at a Glance
Are you interested in a career in public relations or strategic communication or simply looking to refine your communications skills? The Tulane SoPA Public Relations program has degree programs and offerings including a Bachelors, Minor and Certificate in Public Relations.
The curriculum is workforce aligned and designed to teach the fundamentals of PR including research, planning, implementation and evaluation. Whether in Principles of Public Relations, PR Case Studies or PR Writing, students will learn how organizations utilize PR to manage brands, promote products and services, manage reputations and mitigate crises as well. Whether you’re interested in the public or private sector, our specialty courses such as Nonprofit Communication, Strategic Corporate Communication, Media Relations, Crisis Communication, to name a few, will prepare you to excel in the industry.
At its core, the program works to uphold the mission of the Media + Design program which is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions.
TRANSFER
Transfer up to 60 credits to meet the 120-credit requirement. Earn your degree in two to four years.
FACULTY
Nationally recognized faculty who practice what they teach and help you succeed beyond the classroom.
LOCATION
Flexible online courses that match your schedule. Accelerate your career without putting your life on pause.
BENEFITS
Course credit for experience and 20% tuition discounts available.
ADMISSIONS
Rolling admissions. No test scores. No recommendations. Four start dates. We make the admission process easy.
What You Will Learn While Earning Your Degree in Public Relations
A bachelor’s degree in public relations (PR) equips students with essential skills in strategic communication, media relations, and crisis management. Key concepts include crafting and executing PR campaigns, building and maintaining media relationships, and effectively managing communication during crises. Students learn to analyze and segment audiences, tailoring messages to different groups. The curriculum also covers digital PR strategies, such as leveraging social media and creating online content, along with ethical and legal considerations in the field. Practical projects and internships provide hands-on experience, preparing graduates for diverse roles in PR.
The School of Professional Advancement awards the Bachelor of Arts in Public Relations degree following the successful completion of 120 credits. Learn more about the degree in Public Relations.
