Online Bachelor of Arts in Digital Media and Marketing Communications
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Digital Media and Marketing Communications Bachelor’s Degree at a Glance
Want to craft data-driven marketing campaigns that engage and convert? Want to master SEO, social media, influencer marketing, and paid search while building big- picture digital strategies?
This 120-credit online bachelor’s degree program is ideal for aspiring digital marketers and professionals looking to develop skills in marketing communications. You’ll gain proficiency with industry tools to create compelling work and to conduct audience research and performance analytics, giving you the expertise to stand out in a fast-evolving digital marketing landscape.
Affordable Tuition
Online Courses
Expert Faculty
No Test Scores
Rolling Admission
Three Start Dates
Careers in Digital Media and Marketing Communications
Whether you’re currently working in digital media and want to add to your expertise or you’re pursuing a communications career for the first time, this degree program will help you build crucial skills for taking your next step. Sample careers include:
- Digital marketing specialist (B2B and B2C)
- Social media manager
- Influencer marketing coordinator
- Content strategist
- SEO/SEM specialist
- Email marketing specialist
- Marketing communications manager
- Digital advertising analyst
- Market research analyst
- E-commerce marketing specialist
What You'll Learn While Earning Your Degree in Digital Media and Marketing Communications
This bachelor’s degree equips you with a diverse set of creative, technical, and strategic skills. You’ll study copywriting, digital storytelling, and foundational graphic design to create engaging communications. You’ll also learn media research, search optimization, web analytics, and social media strategies to make sure your messages reach the right audiences and motivate action.
With hands-on training in the latest industry-standard tools, you’ll produce portfolio-ready work. And you’ll build critical thinking and problem-solving skills, preparing you to tackle real-world challenges with creativity, data-driven insight, and confidence.
- Digital Design Foundations
- Intro to Copywriting
- Media Research
- Creating Digital Content
- SEO & SEM Strategies
- Capstone: Media + Design
See the Tulane University course catalog for a complete list of required courses for the BA in Digital Media and Marketing Communications. You can also download this sample matriculation guide, which includes a list of suggested electives.
The Tulane School of Professional Advancement awards the B.A. in Digital Media and Marketing Communications following the completion of 120 credits, which includes 36 credits in the major. An 18-credit Digital Media and Marketing Communications minor is also available as is an 18-credit Professional Certificate in Digital Media and Marketing Communications.
The degree can be earned entirely online, with in-person options for some electives and courses in the core curriculum. And because you may transfer up to 60 credits towards the 120-credit requirement, you could earn your degree in two to four years.
Explore SoPA’s Media + Design Program
From digital marketing campaigns to motion graphics to cutting-edge app prototypes, the Media + Design program prepares students to use public relations, digital marketing, graphic design, and interactive design to shape the world around us.
Take a look at all 12 of our applied degree, certificate, and minor offerings. See the work our students and alumni are creating. And find out how everything fits within the larger picture.
Expert Faculty to Guide Your Path
Our diverse faculty is comprised of award-winning industry professionals and subject-matter experts working in the fields of advertising, digital marketing, graphic design, interactive design, influencer strategy, corporate communication, and public relations. They guide you through an accredited, industry-driven curriculum developed to give you the expertise and skills most in demand today.
SoPA Faculty Feature
“In a society where media is so pervasive and ever-changing, I think it's vital; for students to learn the problem-solving skills necessary to create strategic, innovative, cultural, and socially significant communications solutions.”
Tamar Gregorian, Ph.D.
Associate Director
Professor of Practice
Media + Design Student Spotlight
“I really appreciated the ability to learn both in and out of the classroom by getting credit for internships I've completed. I am someone who learns best by doing, and the real-world experience of working in a variety of settings with industry professionals is irreplaceable. I've been able to get credit for internships in digital marketing, web design, and a summer at IBM as a software designer, and each experience has helped me hone in what I want to do after graduation.”
Megan Calvin
Tulane SoPA class of 2020
An Engaging & Flexible Online Learning Experience
Connect with motivated classmates and experienced professionals in an environment that nurtures creativity and collaboration
Year after year, our students earn local and national recognition for their exceptional work. Take a look—and get inspired!
Navigate degree requirements and prepare for the workforce with help from our academic advisors and dedicated career counselor.
Meet our advisory board, the media and design leaders who inform our coursework based on current needs and trends.
Quick Facts
Tulane SoPA accepts students on a rolling basis, year-round. Start dates every August, January, May, and June. We never require test scores or recommendations. Visit our Admissions Process page to learn more.
All tuition is charged by the credit hour and we have minimal fees. Visit our tuition page to see our current tuition rates and use our net price calculator.
We strive to make a Tulane SoPA education affordable for all students. Learn about financial aid, discounts and scholarship opportunities here.
You may transfer up to 60 credits to our undergraduate programs. Review admissions information for applying as a transfer student.
SoPA offers credit for your prior work experience through an assessment of your work portfolio. Undergraduates can earn up to 24 credits.
Enter your email to download our Media + Design e-brochure.
By submitting this form, you agree to receive information about the Tulane School of Professional Advancement’s programs via email, phone and/or text. You may opt out at any time.
