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Find the Path That’s Right for You:
Digital Media and Marketing Communications

Explore our Digital Media Marketing & Public Relations Program Options

The Digital Media and Marketing Communications program at the Tulane School of Professional Advancement will prepare students to work in a range of industries including digital marketing, marketing communications departments and even startups. Our program’s offerings include a Bachelor’s, a Minor or a Certificate in Digital Media and Marketing Communications.

Foundational courses as well as strategy specific courses such as SEO & SEM, CRM and Digital Media Analytics and Reporting will make you marketable, no pun intended, for a career in digital marketing.

At its core, the program works to uphold the mission of the Media + Design program which is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions.

B.A. Requirements

The Media + Design Program’s Digital Media Marketing and Communications major will equip students with content-rich and highly competitive skills that are necessary in the digital marketing and communication industries.

36 major hours
18 elective hours
60 general requirements

Tulane’s School of Professional Advancement awards the Bachelor of Arts in Digital Media Marketing and Communications following the successful completion of 120 credits, including 36 credits in the major. Successful completion of an upper level review is required to advance in the program and is typically done prior to advancing to 3000 and 4000 level courses.

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Professional Certificate Requirements

With the advent of the Internet revolution, Social Media, and mobile technologies, the way companies and organizations communicate and engage with their customers, constituents, and the public has drastically changed. The Professional Certificate in Digital Media and Marketing Communication (DMMC) is ideal for the students looking to advance their knowledge, skill set, and applied understanding of Digital Media strategies, tactics, and best practices.

18 Hours

This 18 credit-hour undergraduate certificate focuses on the strategies used in digital marketing campaigns including digital content such as infographics, e-books, and blogs; and, SEO & SEM tactics to improve an organizations effectiveness in communicating to their audience on digital, social media, and mobile platforms.

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Careers in Digital Media and Marketing Communications

Whether you’re currently working in the digital media field and wish to increase your industry knowledge and expertise or are pursuing the field for the first time, a BA in Digital Media and Marketing Communications from Tulane School of Professional Advancement can help you take that next step in your career. You’ll develop crucial skills for working in a thriving job market.

Digital Marketing Manager
Advertising Executive
Social Media Manager
Digital Ad Manager
Web Content Manager

WHERE ARE
THEY NOW?

Tamzen Jenkins

After a decades long career in education, Tamzen decided to bet on herself and take a leap to change careers. Already holding an M.A. in English, she went back to school at the age of 31 and completed her P.B.C. in Graphic Design. Tamzen is now a graphic designer for St. Jude Hospital in Nashville, TN.

Tamzen Jenkins
Megan Calvin

Megan Calvin

Megan double majored in interactive UX/UI design and business at Tulane SoPA, has accepted a post-graduation position in NYC at IBM Garage and its incubator-style approach to technology solutions for the business giant’s clients.

“As a UX designer for IBM Garage, I will be working directly with developers and architects, leading design thinking workshops with clients, creating ‘wireframes’ and prototypes, user testing, and iterating on these designs to deliver products that meet our clients’ needs,” Calvin said.

Our diverse faculty are industry professionals and experts working in the field to provide you with the most up-to-date expertise and skills required of the industry today.

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