Bachelor of Arts in Digital Media and Marketing Communications

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Bachelor of Arts in Digital Media and Marketing Communications Degree at a Glance

The Digital Media and Marketing Communications program at Tulane SoPA will prepare students to work in a range of industries including digital marketing, marketing communications departments and even startups. Our program’s offerings include a Bachelor’s, a Minor or a Certificate in Digital Media and Marketing Communications.

Foundational courses as well as strategy specific courses such as SEO & SEM, CRM and Digital Media Analytics and Reporting will make you marketable, no pun intended, for a career in digital marketing.

At its core, the program works to uphold the mission of the Media + Design program which is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions.

TRANSFER

Transfer up to 60 credits to meet the 120-credit requirement. Earn your degree in two to four years.

FACULTY

Nationally recognized faculty who practice what they teach and help you succeed beyond the classroom.

LOCATION

Flexible online courses that match your schedule. Accelerate your career without putting your life on pause.

BENEFITS

Course credit for experience and 20% tuition discounts available.

ADMISSIONS

Rolling admissions. No test scores. No recommendations. Four start dates. We make the admission process easy.

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What You Will Learn While Earning Your Degree in Digital Media and Marketing Communications

Earning a bachelor's degree in digital media equips students with a diverse skill set encompassing both technical proficiency and creative artistry. Key concepts learned include digital storytelling, graphic design principles and web development. Students also delve into video production, learning techniques for shooting, editing, and producing high-quality video content, and social media strategies, understanding how to leverage various platforms for effective marketing and engagement. Additionally, the program often covers user experience (UX) design, ensuring digital products are intuitive and user-friendly, and may include courses on emerging technologies such as virtual reality (VR) and augmented reality (AR), preparing graduates for innovative roles in a rapidly evolving digital landscape.

Digital Design Foundations
Branding & Semiotics
Typography
Motion Design Studio
Copywriting

The School of Professional Advancement awards the Bachelor of Arts in Digital Media and Marketing Communications degree following the successful completion of 120 credits. Learn more about the degree in Digital Media and Marketing Communications.

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Expert Faculty to Guide Your Path

Our diverse faculty—comprised of award-winning industry professionals and experts working in the fields of advertising, digital marketing, graphic design, interactive design and public relations—provide students with workforce-aligned curriculum. Our faculty ensure that students are taught the most up-to-date expertise and skills required of their respective industries today.

PROGRAM FACULTY ADVISORY BOARD

SoPA Faculty Feature

“In a society where media is so pervasive and ever-changing, I think it's vital; for students to learn the problem-solving skills necessary to create strategic, innovative, cultural, and socially significant communications solutions.”

Tamar Gregorian, Ph.D.
PR + DMMC Coordinator
Professor of Practice

MEET DR. GREGORIAN

Careers in Digital Media and Marketing Communications

Whether you’re currently working in the digital media field and wish to increase your industry knowledge and expertise or are pursuing the field for the first time, a BA in Digital Media and Marketing Communications from Tulane SoPA can help you take that next step in your career. You’ll develop crucial skills for working in a thriving job market.

Digital Marketing Manager
Marketing Executive
Social Media Manager
Digital Ad Manager
Web Content Manager

Media + Design Student Spotlight

“I really appreciated the ability to learn both in and out of the classroom by getting credit for internships I've completed. I am someone who learns best by doing, and the real-world experience of working in a variety of settings with industry professionals is irreplaceable. I've been able to get credit for internships in digital marketing, web design, and a summer at IBM as a software designer, and each experience has helped me hone in what I want to do after graduation.”

Megan Calvin
Tulane SoPA class of 2020

MEET MEGAN

Engaging & Flexible Student Experience, On-Campus & Online

Industry Partnerships

Partnerships that translate into industry certifications, credit for experience, & career advancement opportunities.

Innovative Online & On-Campus Courses

Never watch a boring PowerPoint. We’ve developed the most interactive courses around.

Relevant Curriculum

Our courses are constantly refreshed and informed by what leaders in media + design fields expect from graduates.

Career Guidance & Academic Advising

Navigate degree requirements and prepare for the workforce with help from our academic advisors and career counselor.

Tuition and Aid

Tulane SoPA is more affordable than traditional private university tuition. With limited fees and a 20% tuition discount (if qualified), cost is on par with many state schools.

All tuition is charged by the credit hour and we have minimal fees. Visit our tuition page to see our current tuition rates and use our net price calculator.

We strive to make higher education affordable by offering 20% discounts, financial aid, and credit for work and life experience. Learn about financial aid, discounts and scholarship opportunities to fund your bachelor's in Digital Media and Marketing Communications today.

Admissions

Apply anytime—no test scores or letters of recommendation are required.

For undergraduate programs, applicants must have obtained a high school diploma or a general equivalent diploma and will fill out a short application. Review admissions information for your Digital Media and Marketing Communications degree.

You may transfer up to 60 credits to our undergraduate programs. Review admissions information for applying as a transfer student.

Admissions Deadlines

JAN 1

Spring Semester

MAY 1

Summer Session I

JUN 1

Summer Session II

AUG 1

Fall Semester

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Earn Your Degree in Digital Media and Marketing Communications at Tulane SoPA

Interested in putting your skills to work for your future? Start your application today to earn your degree in Digital Media and Marketing Communications from a world-renowned university.