Public relations (PR) involves maintaining a positive relationship between the public and a company, organization, or public figure. Though many students are interested in this career path, they often assume that their career opportunities will be limited. On the contrary, public relations professionals play a crucial role in many of today's most popular industries.
With more streaming platforms than ever before, music has never been more accessible. Long gone are the days of calling in a request on the radio to hear a favorite song or seeing headlines about famous musicians only in newspapers and monthly magazines. Now, artists have a constant digital presence on social media and online news sites. Though this has helped many artists form a stronger connection with their fans, it also provides an increased need for damage control. Music publicists make a living by helping musicians maintain their public image.
Modern medicine has been one of the primary beneficiaries of the continued advancements in technology. The way that patients and their doctors approach medical care, communicate with one another, and navigate treatment plans is consistently changing. Though many of these changes are positive, the amount of conflicting information on the internet about the safety of specific treatments and medications can cause confusion and a level of distrust between doctors and patients. Public relations specialists in the healthcare industry help mitigate these concerns by providing timely and thorough responses to the public to clarify information, dispel myths, and promote helpful new products and services.