Digital marketing is a rapidly growing industry that offers a range of career opportunities. Specialties in this field range from technical and analytics-focused positions to creative, strategic, and business-oriented roles. Learn more about digital marketing careers that span a diverse range of interests and skills.
Virtual Reality Developer
Average annual salary: $72,249 (PayScale)
Once synonymous with the future, virtual reality (VR) is changing the tech industry and will likely become an essential digital marketing tool. Many companies are beginning to include VR in their overall business and marketing strategies. Current uses include letting users preview how a piece of furniture or exercise equipment will look in their home, 360° views of products, etc. Demand is rising for virtual reality developers to create, test, and implement products and software. According to Hired.com, a tech recruiting site, there has been a 1,400% increase in interview demand for augmented reality and virtual reality developers in 2020 alone.
This unique position combines a programming background with elements of graphic design. Because VR developers should be familiar with common industry languages and platforms like C#, UE4, Unity, and C++, it can be helpful to have a bachelor's degree in IT or computer science.
Average annual salary: $61,372 (PayScale)
Today's digital landscape allows infinite opportunities for businesses to put content in front of potential customers. Content strategists plan and execute a business's content across multiple channels through web pages, blogs, emails, infographics, ads, and more. Strategists' main focus is to increase businesses' online traffic and eventually convert browsers into customers. They also ensure that a company's content aligns with their established brand voice while helping to improve search engine rankings by creating content that follows search engine optimization (SEO) best practices.
Content strategists should have a strong background in editing and writing, be familiar with the latest SEO and digital marketing trends, and have a basic understanding of analytics tools, such as Google Search Console, Google Analytics, and SEMrush.