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How Do Marketing Professionals Keep Up With Digital Trends?

A marketing professional working on a computer

Digital marketing is a fast-paced industry with trends constantly emerging. Those in the field usually rely on various methods of staying up-to-date on industry news and best practices. Below are some common ways marketers can stay on top of digital trends.

Follow Industry News and Alerts

No matter the profession, industry-leading platforms and publications should already be on one's radar, but there are other ways that professionals can make it even easier to get that information as soon as possible. Marketers can subscribe to daily or weekly newsletters from reputable sites and receive push notifications from multiple devices, follow industry hashtags on a variety of social platforms, and subscribe to YouTube channels that release new content frequently.

Instead of endlessly searching for the latest insight and news, it can be integrated into social feeds and inboxes so it becomes part of their daily routine. Users can set up keyword alerts in search engines (e.g., Google Alerts) to receive emails when new results related to selected keywords have been published online.

Network and Utilize Social Media

Building a strong professional network is a must in the digital marketing field and can help marketers learn from one another. Fortunately, traditional meet and greet networking events aren’t the only way that professionals can connect. Countless digital spaces, such as webinars, virtual conferences, online forums, and social media pages allow marketing professionals to connect and collaborate with peers across the country and even the globe. There are more places than ever to find like-minded peers and discuss what’s happening in the digital world. If finding a relevant online group is difficult, reaching out to coworkers and business partners can be a great place to start.

For those interested in breaking into the exciting, ever-evolving world of digital marketing or enhancing their current skills, the flexible programs at Tulane School of Professional Advancement can help you take the next step. Our Digital Media Marketing and Public Relations program offers bachelor's degrees, professional certificates, and minors catered to working adults ready to grow their career. Request more information today to get started.

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