Building positive relationships with the public is a foundational component of a career in public affairs or public relations. While they may appear similar because they involve working toward the same result, they're both distinct roles that can appeal to different job seekers according to their professional goals, interests, and strengths.
A Closer Look at the Similarities
Students interested in pursuing roles driven by public interaction can find success working in public relations or public affairs. In both settings, professionals focus on developing partnerships built on trust and loyalty with the public while planning, creating, executing, and evaluating campaign strategies related to their overall goals. The same channels are frequently used to deliver messages to the intended audience: a policy development officer may contribute to an ongoing campaign by managing digital advertisements promoting an event featuring a legislator, whereas a public relations manager may be responsible for tracking the performance of social media ads highlighting the environmental benefits of a business's new product.