Digital marketing is a fast-paced industry with trends constantly emerging. Those in the field usually rely on various methods of staying up-to-date on industry news and best practices. Below are some common ways marketers can stay on top of digital trends.
Follow Industry News and Alerts
No matter the profession, industry-leading platforms and publications should already be on one's radar, but there are other ways that professionals can make it even easier to get that information as soon as possible. Marketers can subscribe to daily or weekly newsletters from reputable sites and receive push notifications from multiple devices, follow industry hashtags on a variety of social platforms, and subscribe to YouTube channels that release new content frequently.
Instead of endlessly searching for the latest insight and news, it can be integrated into social feeds and inboxes so it becomes part of their daily routine. Users can set up keyword alerts in search engines (e.g., Google Alerts) to receive emails when new results related to selected keywords have been published online.