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How Personal Trainers Are Getting Creative During COVID-19

A person exercising at the gym with a personal trainer

To prioritize their health, many Americans take precautions such as social distancing and self-quarantining to help avoid contracting COVID-19. As more people stay home, small businesses throughout the country face tough times as more doors close to the public. However, many business owners and leaders in the fitness industry found creative ways to navigate the new normal. Here are some of the innovative changes keeping the fitness world going even with closures and canceled memberships.

Alternative Training Options

Just because customers can't make it to their gyms or training facilities doesn't mean they've stopped caring about maintaining healthy habits. Aspiring and current personal trainers and wellness directors can stay connected with clients no matter where they are by offering virtual workout sessions to active members. Pre-recorded or live, virtual sessions are a great way to keep revenue flowing even if customers can't show up for in-person workouts—and they can also keep fitness communities engaged and updated.

Take It Outdoors

Trainers can go one step further and provide in-person training sessions at communal outdoor spaces, such as a neighborhood park. In-person sessions will need to adapt to the "new normal": Attendees need to be able to maintain six feet apart and trainers should provide additional face masks, hand sanitizer, and wipes to help maintain a safe, comfortable environment. Because class sizes should remain small, trainers may need to schedule more sessions during the week to help maintain steady revenue.

Leveraging the Power of Social Media

Operating at reduced capacity or shutting down completely is disheartening for any entrepreneur, especially trainers and gym owners. However, people are still interested in being active at home, especially when they are working from home and their kids are with them all day. Creating closed Facebook groups for members is an effective way to deliver them exclusive offers beyond their email inbox and serves as an additional platform for sharing virtual training sessions and announcing updates about the facility.

Are you dreaming of owning or operating a fitness center of your own? Tulane School of Professional Advancement can provide the knowledge and skills you need to help your community prioritize their health through physical activity with our Bachelor of Science in Exercise Science. Even if you're already working in the healthcare field, discover the benefits of various roles in the health industry. Request more information today to explore our program and browse other bachelor's degrees that fit with your career goals.

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