To prioritize their health, many Americans take precautions such as social distancing and self-quarantining to help avoid contracting COVID-19. As more people stay home, small businesses throughout the country face tough times as more doors close to the public. However, many business owners and leaders in the fitness industry found creative ways to navigate the new normal. Here are some of the innovative changes keeping the fitness world going even with closures and canceled memberships.
Alternative Training Options
Just because customers can't make it to their gyms or training facilities doesn't mean they've stopped caring about maintaining healthy habits. Aspiring and current personal trainers and wellness directors can stay connected with clients no matter where they are by offering virtual workout sessions to active members. Pre-recorded or live, virtual sessions are a great way to keep revenue flowing even if customers can't show up for in-person workouts—and they can also keep fitness communities engaged and updated.