Marketing and public relations (PR) degrees often involve convergent subject matter, and for good reason. They can fall under similar industry categories in the workforce, and certain elements of these positions overlap, especially in the digital space. It's easy to see why they're often lumped together, but there are fundamental differences between both fields that students should consider before choosing a career path.
What Is Marketing?
Marketing applies to activities that encourage a positive impact on sales performance. The goal of marketing is to support a sales effort by promoting a product or service through the use of specific strategies and tactics to attract customers and clients. Marketers plan and execute advertising campaigns, promote product launches, and keep up with industry trends through regular market research. Students planning a career in marketing learn to successfully promote businesses and reach new clients in a sales-focused manner.