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Benefits of the Accreditation in Public Relations

Four Stars in a Row

The success of every public relations professional depends on being resourceful, knowledgeable of industry best practices, and motivated. Public relations accreditation indicates that you can commit to the profession's ethical duties and practices. For accreditation, you must demonstrate rational professional judgment, broad knowledge, and involvement in professional organizations. Below are the benefits of Accreditation in Public Relations (APR) for professionals in the field.

Improve Your Skills and Knowledge

The APR will boost your skills and knowledge regarding universal public relations guidelines. Since the process focuses on the fundamental understanding of the public relations profession, obtaining this certification will help advance your ability and identify you as a leader in this competitive field. An APR can also improve project planning and implementation techniques, which, in return, can strengthen your skillset.

Build Your Confidence as a Public Relations Practitioner

Accreditation in Public Relations is a widely recognized and valued designation in the public relations industry. Obtaining this title will lend you more credibility and boost your confidence as you interact with clients, prospects, and other communications professionals.

Advance Your Career

Working toward accreditation gives you a chance to evaluate your expertise and adjust your goals as a professional. You can also take the opportunity to interact with more experienced practitioners who can mentor and provide you with direction on how to further your expertise. The APR credential reflects your recognition of ethical guidelines and mastery of strategic communication tactics. Including this achievement on your resume can also increase your chances of obtaining a public relations position by reflecting a more marketable skillset.

How to Earn Accreditation in Public Relations

The process requires sending an application to the Universal Accreditation Board (UAB) with a $25 application fee. The panel then reviews the application and sends feedback for eligibility within four weeks. If you are eligible, you can prepare for the exam by obtaining coaching or enrolling in public relations courses to brush up on your industry knowledge. After studying, you present your portfolio to a panel of three accredited Public Relations Society of America (PRSA) members. The panel will give you a score of your knowledge and skills in 12 areas, and decide whether or not you can proceed for your computer-based exam.

Accreditation in Public Relations enables aspiring and current public relations professionals alike to broaden their expertise and boost their careers. At Tulane School of Professional Advancement, we offer various online degree programs and coursework to prepare you for a career in the communications field. We accept federal financial aid and provide scholarships and tuition discounts for qualifying applicants. Apply now to get started on your next step in obtaining your APR.

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