Stacey, a young office manager, has moved into a new apartment with a larger-than-average custom-built kitchen island. She wants to furnish her dining area as soon as possible, so she Googles "shop barstools online" and finds an online furniture retailer with a healthy inventory of barstools in various colors, heights, seat depths, and other features. Unfortunately, she can't filter search results on the retailer's website. She isn't interested in the dozens of product listings of standard-height barstools, but instead just wants to browse those with seat heights above 24 inches tall.
This is just one problem that UX designers can address within their daily responsibilities in a given role. If Stacey can't easily find the barstools she needs on the retailer's website, she'll move on to the next search result for "shop barstools online" to shop for new seating with ease—which makes her "lost business" to the original website she landed on. Stacey decided to take her online spending to another business that offered a better user experience. This doesn't just apply to websites, but also products, events, and other offerings from businesses on and off the internet. SoPA's UX/UI design track offers courses that help students build their fundamental digital design knowledge, build expertise with crucial design software tools, and curate attractive portfolios.
Enhancing the User Experience Day-to-Day
User experience issues aren't tackled the same way they're created. To mitigate oversight, UX designers follow defined processes and workflows to address these user roadblocks, which may require approaches that follow timelines that span days, weeks, or longer. A single project can require rounds of competitive research, customer profiling, prototyping, testing and iteration, and analysis. Though the approach may be layered, lengthy, and sometimes elaborate, the goal is simple: make the product accessible, usable, and enjoyable.
Begin Your UX Design Journey
Whether you're changing course or delving deeper, Tulane School of Professional Advancement will help you connect users, products, and key business stakeholders by equipping you with the skills needed for competitive UX designer careers. Students enrolled in our Digital Design program can choose from education tracks in Interactive UX/UI and graphic design, in addition to options to obtain minors in either discipline. Start your application today to take the first step to a cutting-edge education.