Do I Need a LinkedIn Profile?

Since its launch in 2003, LinkedIn has become a major tool for virtual networking and job recruiting across industries. Because the professional landscape can change quickly, professionals who have recently joined the job market may wonder if LinkedIn is still relevant enough to warrant creating a profile during their job hunt.

Is a LinkedIn Profile Necessary?

Do you actually need a LinkedIn profile? The short answer: yes. Though other sites like Indeed.com may also have job listings, they don’t allow you to create a detailed, personalized profile. If you’re applying for a job online, many will ask for a link to your LinkedIn page to complete the application. Plus, headhunters and recruiters who partner with businesses to fill open positions typically use LinkedIn to find and reach out to qualified applicants. As a final bonus, having a LinkedIn profile helps you build your personal brand. Your page is an opportunity to give people insights into your professional interests and how you approach work.

The Benefits of an Active LinkedIn Profile

If you're thinking about going back to school, creating a LinkedIn account as you earn your degree can help you connect with people who already work in your preferred industry, which has obvious benefits for networking. If you plan on using LinkedIn as your primary job hunting tool, the platform also offers paid subscriptions, which provide additional benefits like getting your resume reviewed by HR experts, full access to information about the users who have viewed your profile, and advanced search options for finding job listings and making new connections.

How to Use LinkedIn Effectively

If you're new to LinkedIn, here are some key things to include on your profile:

• A professional headshot
• A brief, engaging bio summarizing your experience and career aspirations
• A detailed description of your work experience, professional skills, and educational background

To ensure that you’re using your time on LinkedIn effectively, make sure to clearly outline your goals, whether that means networking with industry insiders, applying to jobs, or getting a better idea of the current job market.

Tulane School of Professional Advancement offers online and on-campus programs designed to help working adults take the next step in their careers. Our students enjoy access to career development events, 1-on-1 sessions with experienced career advisors, and a wide range of financial aid options. Learn how to take your next step with Tulane SoPA by requesting more information about our programs today.