Group of creative professionals discussing ideas - Tulane School of Professional Advancement

Creative Employees Are the Most Sought After, and Here’s Why

Creativity has become the most valued skill that companies and employers are looking for. Learn more about the usefulness of creativity across job fields.

Creativity has stood out as the main pillar that most contemporary employers and companies look for when seeking to expand their team. According to a recent IBM study surveying 1,500 executives, creativity was determined to rank as the number one factor- above management, integrity, and vision- contributing to a business's success. As such, students looking to enter their prospective job field, no matter the industry, should focus on enhancing their creative aptitude to ensure that they qualify as top candidates when seeking employment after graduation. At Tulane SoPA, we help learners harness their creativity by offering options for career development and advancement across all degree programs.

What Does It Mean to Be Creative?

People have many different views on how to define creativity. While some may deem it in reference to designing, writing, painting, or composing music, this isn't always the case. In fact, creativity is not just bound by the limits of simply creating art. In the contemporary world, creativity can be thought of as the ability to solve problems in original ways. Under this scope, mathematicians, lawyers, and even the world's most notable CEOs can claim their affinity for creativity. When creativity is understood in this way, it's easy to see why this skill is among the most sought after by top-name companies and executives.

The Importance of Creativity in the Current Workforce

Photo of 3 lightbulbs representing professional creativity - Tulane School of Professional Advancement

Though creativity may be classified as a soft skill similar in nature to public speaking, critical thinking, and professional writing, LinkedIn Learning reports it to be of the most valued skills in today's workforce, aside only from cloud computing. This flexible skill is emerging as one of the most in-demand qualities that employers are looking for when hiring new job candidates, and it's not only because creativity enables open problem solving and innovative solutions.

Perhaps even more valuable, the transferability and staying power of creativity as a soft skill are what many employers attribute the utmost importance to. As creativity can be utilized in a variety of diverse job industries, even the most technical and scientific gigs are seeking employees who offer new ways to approach old procedures. This increasing emphasis on hiring creative talent is especially becoming a mainstream practice as new technology continues to change the nature of the workplace.

The impact of AI and the need for creativity

From self-driving cars to digital assistants, the rise of artificial intelligence (AI) is changing the way the modern world and workforce function. As new tech developments alter the landscape of today's workplace, employers- and employees themselves- are witnessing the mass effects of computer intelligence.

Robots are continuously taking the reigns of process-driven jobs that involve repeatable tasks, leaving companies to search for employees who can think of new, better ideas and solutions. As such, soft skills are emerging as the new necessity, and creativity is claiming its competitive advantage for employees looking to distinguish themselves as quality job candidates.

Workplace Benefits of a Creative Culture

Executives looking to foster a more efficient workplace are increasingly seeking ways to enhance creativity in their company's culture. From coordinating a more dependable team to boosting employee motivation, the benefits of a creative workplace are growing in both numbers and importance across professions.

Builds better teamwork

Creativity influences employees to collaborate, which helps make ideals a reality. When teams brainstorm solutions and provide group feedback, employees strengthen their relationships and learn best practices for working as a unit representing the company.

Attracts and retains top talent

Creative working environments create an ambiance where employees feel valued for the ideas they contribute to the workplace. As a result, employees in creative environments may find it easier to establish a sense of loyalty to their workplace and supervisors. These positive experiences can attract more top talents and retain existing ones, ultimately leading to a skilled workforce with higher job satisfaction and lower turnover rates.

Motivates employees

When employees are allowed to be autonomously creative, their sense of agency in their role is boosted, which encourages them to be more passionate about their work. This role ownership leads to increased motivation, which can prompt employees to execute their responsibilities seamlessly with greater pride.

Tulane SoPA's Creativity-building Resources

Creativity may be an innate talent for some, but that doesn't mean this soft skill is unlearnable. Students of all backgrounds, interests, and career paths can learn and develop their sense of creativity in their degree program before marketing themselves as job candidates in their field.

Tulane SoPA offers all of our students the opportunity to expand their problem-solving and innovative skills through work-ready degree programs, skill-building workshops, networking events, and much more. For more information about how Tulane SoPA can help you hone your sense of creativity, request more information online today.

Enhance Your Creativity With Tulane SoPA Courses and Programs

With such an increasing demand for creative talents in nearly every working environment, investing in developing your creativity can help boost your professional qualifications. At Tulane SoPA, our career development and advancement opportunities allow our students to gain both soft and hard skills required for success in the field. If you're interested in learning in an environment that promotes creativity, start your application to study at Tulane SoPA today.

Take the Next Step.


By submitting this form, you agree to receive information about the Tulane School of Professional Advancement’s programs via email, phone and/or text. You may opt out at any time.