7 Top-Paying Sport Studies Careers in 2025

What separates legendary coaches like Bill Belichick, Pat Summitt, and Phil Jackson from the rest?

It’s not just their ability to call plays — it’s their deep understanding of strategy, leadership, and the business of sports. These skills, and more, can be learned while studying at the Tulane School of Professional Advancement (Tulane SoPA).

Behind every championship team is a network of skilled professionals, from sports analysts and marketers to athletic directors and agents, all working together to fuel success.

The world of sports is evolving rapidly, and the demand for professionals with expertise in management, analytics, and performance science is rising. Organizations at every level, from collegiate athletics to professional leagues, are seeking experts who can navigate the complexities of sports business, performance, and leadership.

A degree in sport studies or a related field is key to breaking into this competitive industry. Whether you're interested in coaching, sports business, or team management, specialized education helps you stand out.

Tulane SoPA offers a Master of Science in Sport Studies that blends theory with real-world experience, preparing students for high-paying careers in the sports industry.

Ready to turn your passion into a profession? Let’s explore the top-paying sport studies careers in 2025.

How to Get Into a Career in Sports

Getting into a sports career requires a mix of skills, experience, and networking. Employers look for strong leadership, communication, and analytical abilities. Professionals who can manage teams, analyze performance data, and adapt to industry trends have a competitive edge. A degree in sport studies or a related field helps build these essential skills while providing industry-specific knowledge.

Hands-on experience is crucial. Internships with sports teams, athletic departments, or media companies provide valuable exposure. Volunteering at sporting events, working part-time in sports organizations, or coaching youth leagues can also help develop practical skills and demonstrate commitment to the field.

Networking plays a major role in advancing a sports career. Attending industry events, joining organizations like the North American Society for Sport Management (NASSM), and engaging on LinkedIn can open doors to job opportunities.

By combining education, experience, and connections, aspiring professionals can set themselves up for success in the sports industry.

What Is Sport Studies?

Sport studies is an interdisciplinary field that explores the business, management, and social aspects of sports. It combines elements of business, psychology, kinesiology, and media to prepare students for careers in various sports industry sectors.

Students pursuing a degree in sport studies often take courses in sports management, marketing, psychology, and kinesiology. These areas help them understand the financial, psychological, and physiological factors that influence sports at all levels.

As technology continues to shape the industry, data analytics and sports technology have become crucial components of sport studies. Teams and organizations rely on advanced analytics to optimize player performance, enhance fan engagement, and improve business strategies. A sport studies degree helps students develop these in-demand skills, making them well-prepared for the evolving landscape of modern sports careers.

Top Sport Studies Careers

A degree in sport studies opens the door to a wide range of careers in athletics, business operations, and event management. From leading athletic programs to ensuring the smooth operation of sports venues, these roles offer exciting opportunities in the ever-growing sports industry.

*All salary projections listed below can vary depending on the level of program you work for and what sport you choose to work in.

Athletics / Assistant Athletics Director

Athletics directors and assistant athletics directors play a vital leadership role in overseeing athletic programs at schools and colleges. They manage budgets, develop sports programs, and ensure compliance with regulations, all while fostering a successful environment for student-athletes and coaches. Their work impacts not only the teams they support but also the broader operations of their institutions.

Daily responsibilities

• - Managing budgets and scheduling events.
• - Supervising coaches, staff, and athletic programs.
• - Ensuring compliance with NCAA or other governing body regulations.

Average annual salary

According to Salary.com, salaries for athletic directors range from $59,936 to a high of $154,642.

Head / Assistant Coach 

Coaches play a crucial role in training and developing athletes to achieve peak performance. Opportunities exist at the high school, collegiate, and professional levels, with responsibilities ranging from skill development to strategic game planning.

Daily responsibilities

• - Designing and implementing training programs.
• - Leading practice sessions and game-day strategies.
• - Mentoring athletes on and off the field.

Average annual salary

According to ZipRecruiter, assistant coaches earn an average salary of $43,836. Salary.com reports that head coaches earn an average salary of $71,017 - $119,813.

Director of Sports Management

A director of sports management oversees the business operations of sports organizations, including marketing, sponsorships, and team logistics. They work for professional teams, leagues, and large athletic organizations, ensuring smooth operations and financial success.

Daily responsibilities

• - Developing marketing strategies and securing sponsorships.
• - Managing budgets and coordinating with stakeholders.
• - Overseeing team or league operations.

Average annual salary

According to ZipRecruiter, directors of sports management typically earn $78,196 a year.

Director of Event / Stadium Security

This role focuses on ensuring safety at sports events and venues. With the rise of large-scale sporting events, the demand for security expertise continues to grow, making this a critical position in the industry.

Daily responsibilities

• - Developing and enforcing security protocols.
• - Coordinating with law enforcement and emergency services.
• - Conducting risk assessments for events.

Average annual salary

According to Indeed, directors of event / stadium security earn between $90,000 - $150,000 a year.

Sports Facilities Manager

Sports facilities managers are responsible for maintaining and improving sports venues, ensuring they meet the needs of athletes and spectators. Opportunities exist in schools, universities, and private sports complexes.

Daily responsibilities

• - Scheduling maintenance and repairs.
• - Managing facility budgets and staff.
• - Coordinating with event planners and athletic teams.

Average annual salary

According to ZipRecruiter, sports facility managers earn an average salary of $68,936.

Team Programs & Operations Manager

This role focuses on coordinating team logistics and operations, ensuring that athletes and coaches have the support they need to perform at their best.

Daily responsibilities

• - Managing travel schedules and accommodations.
• - Handling team equipment and supplies.
• - Assisting in player development programs.

Average annual salary

According to ZipRecruiter, sports operations managers earn an average salary of $63,456.

Sports Business Operations Manager

A sports business operations manager plays a key role in optimizing the financial and strategic performance of sports organizations. This position requires strong analytical and planning skills to streamline operations and maximize revenue.

Daily responsibilities

• - Analyzing financial data and setting budgets.
• - Streamlining operations for efficiency.
• - Collaborating with stakeholders on long-term planning.

Average annual salary

Salaries for this role range from $96K - $179K, according to Glassdoor.

Pursue a Career in Sports With Tulane SoPA

A career in sports requires specialized knowledge, hands-on experience, and industry connections. With a Master of Science (MS) in Sport Studies from Tulane SoPA — offered in partnership with the Tulane Center for Sport — you’ll gain the expertise needed to succeed in the sports industry.

This flexible online degree program allows students to earn certificates in various sport-related specialties while developing practical, professional skills applicable to a wide range of careers. Courses cover essential topics such as sports marketing, ethics in athletics, the psychological aspects of performance, and the role of sports in society. Students also explore how sports franchises and leagues build their brands and engage with communities.

With a curriculum designed to provide real-world insights and a faculty with strong industry connections, Tulane SoPA’s sport studies program prepares students for leadership roles in athletics, sports business, and beyond.

Take the next step in your sports career — explore the program and apply today!