Tulane SoPA students win big at national and local ADDY Awards

Editor's note: This story has been updated to include the results of the National ADDY Awards which took place on May 31, 2024.

Tulane School of Professional Advancement (SoPA) Media + Design students were honored at the New Orleans Ad Club’s 2024 American Advertising Awards (ADDYs) on Friday, March 1, 2024, taking home an astounding eighteen ADDYs including four Best of Show Awards, eight Gold ADDYs and six Silver ADDYs.

Amy Morvant, who is pursuing a Digital Design Post-Baccalaureate Certificate with a concentration in Interactive UX/UI Design, took home the night’s most esteemed award—Overall Best of Show, for her MIX Website and App Dashboard design.

“The Interactive Design program has provided me opportunities to study topics beyond the scope of my daily design duties and to continue learning in a field that is always evolving,” says Amy. “There are so many students in the Digital Design program producing fantastic work, and I’m grateful to be recognized by AAF New Orleans as part of this group of dedicated students.”

Winning the local New Orleans tier of the American Advertising Awards is the first step in a prestigious three-tier, national competition. Winners from this stage progressed to the district competition, where entries competed against winners from local Alabama, Georgia, Louisiana, Mississippi, and Tennessee Ad Club chapters. Three SoPA students won ADDYs at the district competition, and moved on to the national competition. Lisa Greene won a Gold ADDY at the national awards on May 31, 2024. The award acknowledges the highest level of creative excellence, surpassing all other entries in its category.

The mission of the American Advertising Awards is to recognize and creative excellence in the art of advertising. Winning entries included photography, animation, illustration, branding, app design, and integrated campaigns.

“On behalf of the Tulane SoPA Media + Design Program faculty, I want to congratulate all student participants and winners,” said Rebecca Carr, director of the Tulane SoPA Media + Design program. “Seeing their work, which showcases the strategy, creative thinking and innovative designs that they sharpen in the classroom makes me incredibly proud. From in class projects to those that will serve a higher purpose with service-learning partners such as Grow Dat Youth Farm, the talent and passion of our students is truly inspiring.”

National ADDY Winner

Lisa Greene
Gold ADDY
27 Club Packaging

AAF District 7 Winners

Bianca Johnston

Gold ADDY

Ramen Illustration

Lisa Greene
Gold ADDY
27 Club Packaging

Rachel Ribando-Gros
Silver ADDY
Coffee Lower Third Animations

Best of Show Award Winners

Best Overall
Amy Morvant
MIX Web and App Dashboard

Best Strategy
Krystal Gomez
Indeed, Ad Team Campaign

Best Illustration
Bianca Johnston
Ramen Illustration

Judges’ Pick
Brittany Giardina
Period Branding

Gold ADDY Award Winners

Lisa Greene
27 Club Packaging
Sales Promotion - Product or Service
Sales Promotion – Packaging

Meredith Winchell
Twinkle Fizz Kids Toothpaste Packaging
Sales Promotion - Product or Service
Sales Promotion – Packaging

Laney Jacobson
National Gumbo Day Ambient Media Campaign
Ambient Media - Guerilla Marketing
Installations and Events – Campaign

Mia Bordlee
Grow Dat “Get Down” Campaign
Integrated Advertising Campaign - Consumer Campaign

Sally Drape
Backstreet Museum Campaign
Integrated Advertising Campaign - Consumer Campaign

Anna Toujas
Dressed Sandwiches of New Orleans
Illustration – Single

Steven Gin
Thought Bubble Lower Thirds
Film, Video & Sound - Animation or Special Effects

Rachel Ribando-Gros
Coffee Lower Third Animations
Film, Video & Sound - Animation or Special Effects

Silver ADDY Award Winners

Laney Jacobson
Bayou Bagels Menu
Collateral Material - Publication Design - Editorial Spread or Feature

Amy Morvant
Curio App Design
App (Mobile or Web-Based)

Kristen Graves
Streamlist App
App (Mobile or Web-Based)

Steven Gin
Skedadle App
App (Mobile or Web-Based)

Michelle Keogh
Grow Dat “Get Down” Event
Integrated Advertising Campaign - Consumer Campaign

Michelle Keogh
City Park Photograph
Still Photography - Color, Single