Media + Design students win 25 awards during 2023 ADDYs
Gold ADDY Award
Surf Safety Social Media Stories
Shiloh Latham
Tulane School of Professional Advancement’s Media + Design students were awarded an impressive combination of 25 awards at the Advertising Club of New Orleans’ ADDY Award Program on Friday, Feb. 3, including Best of Show, Overall Best of Show, Runner-up, Judge’s Pick, as well as a combination of Gold and Silver ADDY Awards.
SoPA’s Media + Design students have swept the local awards show for several years and students have advanced to compete at the district and national level as well, competing against programs in the 7th District of the American Advertising Federation (AAF) comprised of Alabama, Mississippi, Georgia, Tennessee, and southern Louisiana.
In addition to the students’ big night, Tulane SoPA Media + Design Program Director Rebecca Carr had a memorable night of her own. Carr was honored with the prestigious AAF Educator of the Year Award.
Of the students’ work, Carr said: “I beam with pride thinking of our students and their exceptional work. Now, these talented students can add ‘award-winning’ to their resumes and portfolios. That’s what this workforce-aligned program is all about. The icing on the cake is how excited they get when they find out about their awards and recognition. Whether they are just entering the program or nearing graduation, seeing the look on their faces at the awards ceremony never gets old.”
“We’ve worked hard to build a program that produces award-winning designers,” added Associate Program Director Amanda Garcia, PhD, and it’s so humbling to see so many of them recognized among professionals in the industry. The students we teach and mentor, are the future of this industry and we couldn’t be prouder.”
The redesigned Media + Design program, which launched two and half years ago under the direction of Amanda Garcia, PhD, Rebecca Carr, MFA, and Tamar Gregorian, PhD, is an innovative, workforce-aligned program that houses the integrated disciplines of advertising, digital marketing, graphic design and public relations under one roof.
“There’s a strong sense of community within the Tulane SoPA Media + Design Program, and it’s because of this that I’ve found the confidence to really embrace my unique design interests and style, refining them into strengths. Seeing what we’ve been able to push ourselves to achieve through each other's creativity and support is incredible. I can’t think of a more exciting or motivating way to close out my time at Tulane,” said Digital Design student Shiloh Latham.
“While I am very proud of this award, I am even more proud of my growth at SoPA. I've received an abundance of acceptance, support, and love; with all of that, I've grown so much more confident in myself and what I am capable of as a future designer. The Women's Bodies Campaign was a project I completed in Design for Good, inspired by my young daughter. Our bodies survive many battles, and the perception of what they should look like should never be one of them,” said Digital Design student Michelle Keogh.
“My heart both celebrates and aches at the thought of my upcoming graduation, earning a degree is something a younger me never thought I would achieve, the me I am today wants to stay with the family which has made me believe in myself,” concluded Keogh.
Michelle Keogh
AJ Durand
2023 SoPA ADDY Award Winners
2023 District ADDY Winners:
GOLD ADDY Award: Hidden Fortunes Title Sequence, Rebecca Briscoe
GOLD ADDY Award: Little Sax Title Sequence, Becky Gipson
GOLD ADDY Award: Mezzo, Lexi Casper
SILVER ADDY Award: Myanmar Travel Poster, Rebecca Briscoe
SILVER ADDY Award: Moms Demand Action Copy, Samantha King
SILVER ADDY Award: Terlingua Ghostown Visitors Guide, Amanda Vitt
BEST OF SHOW: Overall
Entrant: Shiloh Latham
Educational Institution: Tulane University
Project: Devil’s Den Travel Poster
Donna Smith, Professor
BEST OF SHOW: Runner-Up
Entrant: Michelle Keogh
Educational Institution: Tulane University
Project: Women’s Bodies Campaign
Dr. Amanda Garcia, Professor
Judge’s Pick
Entrant: AJ Durand
Educational Institution: Tulane University
Project: Experiential Website
Samantha Barnes, Professor
Sales & Marketing – Product or Service Sales Promotion – Packaging
GOLD ADDY AWARD
Project: Silk Skin Care Packaging
Educational Institution: Tulane University
Credits: Emily Kaupp, Designer
Erin Graham, Professor
Sales & Marketing – Product or Service Sales Promotion – Packaging
GOLD ADDY AWARD
Project: Buoyed Beverage Packaging
Educational Institution: Tulane University
Credits: Rachel Ribando-Gros, Designer, Illustrator
Meg Heaton, Professor
Sales & Marketing – Collateral Material – Stationery Package – Single or Multiple Pieces
GOLD ADDY AWARD
Project: Bauhaus Stamp Collection Design
Educational Institution: Tulane University
Credits: Tyler Wallo, Designer, Illustrator
Dr. Amanda Garcia, Professor
Sales & Marketing – Collateral Material – Printed Annual Report or Brochure
GOLD ADDY AWARD
Project: Terlingua Ghost Town Visitors Guide
Educational Institution: Tulane University
Credits: Amanda Vitt, Designer
Tamzen Jenkins, Professor
Sales & Marketing - Collateral Material - Special Event Materials
GOLD ADDY AWARD
Project: Luna Fete Poster and Ticket Design
Educational Institution: Tulane University
Credits: Rachel Ribando-Gros, Designer, Illustrator
Meg Heaton, Professor
Sales & Marketing - Collateral Material – Publication Design – Editorial Spread or Feature
GOLD ADDY AWARD
Project: Santa Fe Visitors Guide
Educational Institution: Tulane University
Credits: Vincent Rossmeier, Designer
Tamzen Jenkins, Professor
Sales & Marketing - Collateral Material – Publication Design – Editorial Spread or Feature
SILVER ADDY AWARD
Project: Winston-Salem Visitors Guide
Educational Institution: Tulane University
Credits: Mari Krane, Designer
Tamzen Jenkins, Professor
Out-Of-Home & Ambient Media – Poster – Single
GOLD ADDY AWARD
Project: Devil’s Den Travel Poster
Educational Institution: Tulane University
Credits: Shiloh Latham, Designer
Donna Smith, Professor
Out-Of-Home & Ambient Media – Poster – Single
SILVER ADDY AWARD
Project: Tik Tik Boom Poster
Educational Institution: Tulane University
Credits: Becky Gipson, Designer, Animator
Donna Smith, Professor
Online/Interactive – Website
SILVER ADDY AWARD
Project: Mezzo
Educational Institution: Tulane University
Credits: Lexi Casper, Designer
Samantha Barnes, Professor
Online/Interactive – Social Media – Campaign
GOLD ADDY AWARD
Project: Surf Safety Social Media Stories
Educational Institution: Tulane University
Credits: Shiloh Latham, Designer
Donna Smith, Professor
Cross Platform – Integrated Campaigns – Consumer
SILVER ADDY AWARD
Project: Women’s Bodies Campaign
Educational Institution: Tulane University
Credits: Michelle Keogh, Illustrator
Dr. Amanda Garcia, Professor
Elements of Advertising – Copywriting
SILVER ADDY AWARD
Project: Moms Demand Action, Copy
Educational Institution: Tulane University
Credits: Samantha King, Copywriter
John Carr, Professor
Elements of Advertising – Illustration – Single
GOLD ADDY AWARD
Project: Myanmar Travel Poster
Educational Institution: Tulane University
Credits: Rebecca Briscoe, Illustrator
Donna Smith, Professor
Elements of Advertising – Illustration – Single
GOLD ADDY AWARD
Project: Devil’s Den Travel Poster
Educational Institution: Tulane University
Credits: Shiloh Lathan, Designer
Donna Smith, Professor
Elements of Advertising – Illustration – Single
SILVER ADDY AWARD
Project: Great American Beer Fest
Educational Institution: Tulane University
Credits: Isa Bentz, Illustrator
Meg Heaton, Professor
Elements of Advertising – Illustration – Campaign
GOLD ADDY AWARD
Project: Buoyed Beverage Packaging
Educational Institution: Tulane University
Credits: Rachel Ribando-Gros, Designer, Illustrator
Meg Heaton, Professor
Elements of Advertising – Illustration – Campaign
SILVER ADDY AWARD
Project: Surf Safety
Educational Institution: Tulane University
Credits: Shiloh Latham, Designer
Donna Smith, Professor
Elements of Advertising – Art Direction – Campaign
GOLD ADDY AWARD
Project: Greenday Album Art
Educational Institution: Tulane University
Credits: Emily Kaupp, Designer
Rebecca Carr, Professor
Elements of Advertising – Film, Video & Sound – Animation or Special Effects
SILVER ADDY AWARD
Project: Bookwork App Logo Animation
Educational Institution: Tulane University
Credits: Rebecca Briscoe, Illustrator
Noel Anderson, Professor
Elements of Advertising – Film, Video & Sound – Animation or Special Effects
SILVER ADDY AWARD
Project: Hidden Fortunes Title Sequence
Educational Institution: Tulane University
Credits: Rebecca Briscoe, Illustrator
Noel Anderson, Professor
Elements of Advertising – Film, Video & Sound – Animation or Special Effects
SILVER ADDY AWARD
Project: Little Sax Title Sequence
Educational Institution: Tulane University
Credits: Becky Gipson, Designer, Animator
Noel Anderson, Professor
