Gary Rosenfeld

Gary Rosenfeld is a senior business development executive with over 30 years demonstrated success developing and executing strategies for development and distribution of content across various entertainment media and technologies and negotiating agreements for monetizing intellectual property.

Gary currently is the Founder and CEO of Plan A Games. Plan A is a FinTech company focused on funding User Acquisition marketing for mobile free to play game developers around the world.

Gary has managed business development, product acquisition, licensing, and business affairs/legal affairs for interactive game, general entertainment and consumer products companies. Gary previously served in senior executive capacities at Pixel United/Big Fish Games, 20th Century Fox, THQ, and The Endeavor Agency (now WME). As well, Gary founded BD Labs, Inc., a business development consultancy. BD Labs assisted and advised major interactive game and media/entertainment clients and game/digital media startups.

Gary is a graduate of Loyola Law School and UCLA. Gary is an active member of the State Bar of California