Vicki Strull

Vicki Strull has more than 25 years in the marketing and design industry as a brand strategist, creative director, and packaging designer. She is known for the sensibility she bestows to strategic thinking and brand positioning paired with the cutting-edge creativity she brings to branding and design. She has advised both top-tier Business-to-Consumer and Business-to-Business brands, such as HP, Sappi, Bayer, Coppertone, and Pizza Hut as well as Direct-to-Consumer emerging brands on how to leverage the power of design and packaging to increase sales, create new revenue streams, and build brand loyalty. Vicki writes articles in global trade publications, such as Print, Labels & Labeling, and Printing Impressions. She consults with corporate leaders on building a design culture within their organization and gives keynotes at industry conferences—both in the US and internationally. One of her clients, a VP of Sales & Marketing, describes her this way, “What makes Vicki unique is that she thinks like a consumer and strategizes like a general.