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Welcome to the new Tulane School of Professional Advancement.

Our name has changed from the School of Continuing Studies but our mission has stayed the same.

Associate of Arts in Marketing

The A.A. in Marketing teaches students general marketing principles. Coursework covers the basic tenets of marketing practices, communications, and advertising. This can be the first step in preparing students for success in marketing careers.

Degree Requirements

Core Competencies Credits
English 1010 Writing or CSEN 1250 Writing 4
Select one course:
  • MATH 1110 (or any MATH course)
  • PHIL 1060 Critical Thinking
  • PHIL 1210 Elementary Symbolic Logic
  • BSMT 3250 Business Statistics
  • CPST 1070 Mathematics for Information Technology
3
Supporting Requirement Credits
Oral Communications – Select one course:
  • BSMT 2250 Business Communications (recommended)
  • SPEC 1400 Intro to Public Speaking
  • SPEC 3110 Small Group Communications
  • THEA 2100 Fundamentals of Acting
3
Distribution Requirements Credits
Humanities 6
Sciences 6
Social Sciences – 3 of the total 6 credits must be from one of the courses below:
  • ECON 1010 Introductory Microeconomics
  • CSEC 1000 Economics for Non-Majors
  • CSEC 1010 Introductory Microeconomics (online)
6
Writing Requirement Credits
CSEN 3310 Business Report Writing 3

 

Major Requirements

Major Core Courses Credits
BSAC 1110 Elementary Accounting I 3
Select one course:
  • BSMT 2310 Principles of Management
  • BSMT 3340 Managing Organizational Behavior
  • BSMT 3700 Global Business
3
BSMT 22500 Business Communications 3
BSMK 3200 Intro to Marketing Principles 3
BSMK 3300 Consumer Behavior 3
BSMK 3400 Principles of Advertising 3
BSMK 3410 Advertising II 3
BSMT 3750 Business Internship (taken in last year) 3
General Electives Credits
As needed to total 60 credits (computer course recommended)  
Total 60