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Bachelor of Arts in Public Relations

A public relations bachelor's degree is often the first step toward a career in this fast-paced field. At Tulane, the Bachelor of Arts in Public Relations degree program covers traditional and digital methods of creating a brand and public image for products, services, and people. Public relations (PR) professionals influence, engage and build relationships between an organization and the public, shaping their attitudes and perception of that organization.

Who Should Apply for the Bachelor of Arts in Public Relations

As part of the Tulane School of Professional Advancement (SoPA), the B.A. in Public Relations can be tailored to working professionals seeking educational advancement, transfer students seeking a traditional college experience and adults looking to return to school after not advancing past a high school degree. In addition to coursework, students complete a required internship in the public relations or media arts field. This degree is ideal for those interested in a career that involves the following:

  • Developing and maintaining stakeholder relationships
  • Cultivating image and reputation
  • Goal setting and project planning
  • Planning and conducting effective communications campaigns
  • Strategic communications planning
  • Analyzing and managing integrated marketing and communications efforts using data
  • Crisis management and intervention

Fill out the form below to learn more about our Bachelor of Arts in Public Relations degree program.

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Jobs for Public Relations Graduates

Graduates of the SoPA public relations program work in industries ranging from hospitality to manufacturing to government. The U.S. Bureau of Labor Statistics (BLS) notes that public relations professionals earn an average annual salary of $66,540. Roles for PR program graduates include the following:

  • Public relations specialist or manager
  • Marketing manager
  • Advertising specialist or manager
  • Fundraising and development coordinator
  • Media relations specialist or manager

After earning the Bachelor of Arts in Public Relations from Tulane School of Professional Advancement, graduates can further their careers by seeking industry certification and other specializations. Learn more about the admissions process and financial assistance, or begin your application online.

 

Degree Requirements

Core Competencies Credits
English 1010 Writing or CSEN 1250 Writing 4
Select one course:
  • Math
  • PHIL 1060 Critical Thinking
  • PHIL 1210 Elementary Symbolic Logic
  • BSMT 3250 Business Statistics (recommended)
  • CPST 1070 Math for Information Technology
3

Foreign Language or non-Western Culture

6-8
Supporting Requirement Credits
Oral Communications – Select one course:
  • SPEC 1400 Intro to Public Speaking
  • SPEC 3110 Small Group Communications
  • THEA 2100 Fundamentals of Acting
  • BSMT 2250 Business Communications
3
Distribution Requirements (at least two disciplines per category) Credits
Humanities 12
Sciences 12
Social Sciences 12
Writing Requirement Credits
Designated writing course 3-4

 

Major Requirements

Major Core Courses Credits
MDAR 1010 Intro to Media Arts 3
MDAR 2610 Principles of Public Relations 3
MDAR 3610 Public Relations Campaigns 3
MDAR 3650 Internet Public Relations 3
JOUR 2010 Intro to Journalism 3
MDAR 2050 Media and the Law 3
MDAR 2650 Public Relations Writing 3
Select one course:
  • MDAR 2100 Visual Communication
  • MDAR 2350 Graphic Design I
  • MDAR 2810 Web Design
3
Select one course:
  • MDAR 2010 Ethical Issues in the Media
  • BSMT 3380 Business Ethics
3
MDAR 5010 Media Arts Internship 3
Minor (optional) Credits
Varies according to minor chosen  
General Electives Credits
As needed to total 120 credits  
Total 120