Sarah Anderson is currently a Client Partner with PublicisSapient, a leading global Digital Business Transformation company. Within her current and previous roles, Sarah has been leading marketing and IT clients to greatness as part of high-performing account management teams for over 20 years. In the early days of her career, she developed brand identity and data-driven integrated direct marketing communication streams for clients including Bank of America, Discover Financial, Charles Schwab, Intuit, 3Com, Travelocity, Chicago’s Children’s Memorial Hospital, and Jenny Craig. In addition, she’s worked with retail clients, including Sears and Macy’s, on website platform migrations and redesigns, digital advertising campaigns and sales promotion efforts.
Originally from Chicago, Sarah moved west to Denver in 2005, and to Austin, TX in 2008 where she took the lead on B2B and B2C digital and demand generation efforts at agencies working with leading technology clients including Dell, AMD, VMWare, Sun Microsystems, and Samsung Electronics. Upon returning to Chicago in 2009, she joined Sapient for the first time as an account lead working with Key Bank’s Commercial Banking arm, and with the Target.com e-commerce team. Sarah was also a co-lead on a cross-geo account management team for Sapient’s Fiat-Chrysler Agency of Record relationship. Programs included ongoing website management, supporting new vehicle launch and refresh efforts, and digital campaign support for all of Chrysler’s brands, including digital support for their 2013 and 2014 Super Bowl campaigns. Her team was awarded a Cannes Gold Lion in 2013 for a Fiat Promotional Support Campaign.
Sarah moved to New Orleans in 2014, and took on agency account lead roles with Peter Mayer Agency, Merkle, and DXC Technology. She recently re-joined PublicisSapient in 2019 as a client lead for the company’s Agency of Record relationship with Entergy, LLC, where she is leading a team to support the launch of Entergy’s Advanced Meter Integration program, as well as ongoing digital marketing efforts.