Sarah Hugg Centorino joined the SoPA team as an adjunct faculty member in 2019. She teaches courses on digital marketing and analytics. Sarah previously worked for a New Orleans-based PR firm, Gambel Communications, as well as Washington and Lee University, her alma mater. She focused on both traditional and digital PR, social media strategy and event planning. Born and raised in New Orleans, Sarah worked in digital marketing and public relations after earning her MS in Commerce from the University of Virginia. She has spoken throughout the Southeast on social media and its ever-changing role in the digital and public relations landscape. She is now a real estate agent in Lexington, VA, working at James Wm. Moore Real Estate Co.