D’Anthony is a digital and influencer strategist at MSLGROUP New York with prior experience from Edelman, BCW Global, and Weber Shandwick.
He specializes in digital engagement strategies, content development, paid advertising, and influencer marketing. He has led digital and influencer initiatives across a variety of lifestyle, consumer, health, and wellness brands (Smuckers, Banana Boat Sunscreen, Pronamel Toothepaste, Regeneron, Enfamil, etc.). Campaigns include “Look to Your Future” featuring retinal physicians and lifestyle influencers, “Get Real About Diabetes” featuring celebrity spokesperson and Black-ish star Anthony Anderson, celebrity campaign with Nascar driver Elliott Sadler, Enfamil Awareness campaign with celebrity spokesperson and former American gymnast Shawn Johnson East.
D’Anthony has spoken on a variety of professional panels on subjects including digital/social media, influencer marketing, millennials in the workplace, and diversity and inclusion. He is also the author of his first book 20FOUR, co-founder of the National Millennial Community – a community of millennials brought together to change the conversation about the millennial generation, and a semi lifestyle + travel blogger at danthonyjackson.com during his personal time.
D’Anthony understands the importance of brands and businesses having a strong and positive online presence and has spent much of his college and professional career helping brands do just that. Before beginning his career in PR, he spent time pursuing his master’s degree, interning at Weber Shandwick, DIME Entertainment Magazine, and leading a student-run public relations agency, The Agency at Southern Miss. That year, D’Anthony and The Agency team wrote the blueprint to the newly released annual magazine, THE PURSUIT.
D’Anthony is a graduate of the University of West Alabama with his B.S. in Integrated Marketing Communications where he served as SGA President. He received his M.S. in Public Relations from the University of Southern Mississippi where he served as General Manager of The Agency, a student-run Public Relations Agency.